Gautham Vadakkepatt
George Mason University
H-index: 8
North America-United States
Top articles of Gautham Vadakkepatt
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation | Journal of the Academy of Marketing Science | Gautham Vadakkepatt Andrew Bryant Ronald Paul Hill Joshua Nunziato | 2022/5 |
Shedding light on the dark side of firm lobbying: A customer perspective | Journal of Marketing | Gautham G Vadakkepatt Sandeep Arora Kelly D Martin Neeru Paharia | 2022/5 |
Carrot or Stick? The Effect of Supply-Side Regulations on Opioid Prescription Rates and Overdose Mortality | The Effect of Supply-Side Regulations on Opioid Prescription Rates and Overdose Mortality (August 25, 2021) | Brett Josephson Gautham Vadakkepatt Brad N Greenwood | 2021/8/25 |
Sustainable retailing | Journal of Retailing | Gautham G Vadakkepatt Karen Page Winterich Vikas Mittal Walter Zinn Lauren Beitelspacher | 2021/3/1 |
Lobbying and the Like: Managing the Regulatory Environment | NIM Marketing Intelligence Review | Kelly Martin Brett Josephson Gautham Vadakkepatt Jean Johnson | 2021/11/1 |
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms | Journal of the Academy of Marketing Science | Gautham Vadakkepatt Venkatesh Shankar Rajan Varadarajan | 2021/11 |
Marketing’s role in understanding political activity | Daniel Korschun Kelly D Martin Gautham Vadakkepatt | 2020/10 |
