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Gabriele Siegert

Gabriele Siegert

Universität Zürich

H-index: 31

Europe-Switzerland

About Gabriele Siegert

Gabriele Siegert, With an exceptional h-index of 31 and a recent h-index of 15 (since 2020), a distinguished researcher at Universität Zürich, specializes in the field of Media Economics, Media Branding, Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Advertising decline as a media-economic factor: From two-sided markets to datafication in journalism

How to buy, sell, and trade attention: A sociology of (digital) attention markets

Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market

Alles eine Frage der (Organisa-tions-) Kommunikation? Legitimationsmanagement des öffentlichen Rundfunks zwischen Konsistenz und Kontingenz

Werbung als medienökonomischer Faktor

Gabriele Siegert Information

University

Position

Professor of Communication & Media Economics

Citations(all)

3846

Citations(since 2020)

914

Cited By

3316

hIndex(all)

31

hIndex(since 2020)

15

i10Index(all)

90

i10Index(since 2020)

25

Email

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University Profile Page

Universität Zürich

Google Scholar

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Gabriele Siegert Skills & Research Interests

Media Economics

Media Branding

Advertising

Top articles of Gabriele Siegert

Title

Journal

Author(s)

Publication Date

Advertising decline as a media-economic factor: From two-sided markets to datafication in journalism

Juliane A Lischka

Gabriele Siegert

2022/6/29

How to buy, sell, and trade attention: A sociology of (digital) attention markets

Philipp Bachmann

Gabriele Siegert

2021/5/9

Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market

Journal of Media Business Studies

Isabelle Krebs

Philipp Bachmann

Gabriele Siegert

Rafael Schwab

Raphael Willi

2021/1/2

Alles eine Frage der (Organisa-tions-) Kommunikation? Legitimationsmanagement des öffentlichen Rundfunks zwischen Konsistenz und Kontingenz

Alles eine Frage der Organisation: Festschrift zu Anna Maria Theis-Berglmairs 65. Geburtstag

Stefanie Hangartner

Gabriele Siegert

2021

Werbung als medienökonomischer Faktor

Handbuch Medienökonomie

Gabriele Siegert

2020

See List of Professors in Gabriele Siegert University(Universität Zürich)