Fernando Rey Castillo-Villar

About Fernando Rey Castillo-Villar

Fernando Rey Castillo-Villar, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at Universidad Popular Autonóma del Estado de Puebla, specializes in the field of consumidor del consumidor, marca.

His recent articles reflect a diverse array of research interests and contributions to the field:

Prosumer capitalism in the sharing economy: a gender approach to service providers’ experiences in ridesharing platforms

Efectos de la autoidentificación feminista en la estrategia de femvertising en México

Mazatlán: The Destination That Did Not Like Its Brand

Locals’ perspectives on the role of tourism in the preservation of a diaspora language: The case of Veneto in Mexico

Clustering of Highly Vulnerable Mexican Municipalities to Develop Humanitarian Public Policies

Social representations of narcoseries among the Y generation in Mexico center-west area

Representaciones sociales de las narcoseries entre la generación Y en el centro-occidente de México

Mobile banking affordances and constraints by the elderly

Fernando Rey Castillo-Villar Information

University

Position

___

Citations(all)

376

Citations(since 2020)

346

Cited By

116

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

9

i10Index(since 2020)

9

Email

University Profile Page

Universidad Popular Autonóma del Estado de Puebla

Google Scholar

View Google Scholar Profile

Fernando Rey Castillo-Villar Skills & Research Interests

consumidor del consumidor

marca

Top articles of Fernando Rey Castillo-Villar

Title

Journal

Author(s)

Publication Date

Prosumer capitalism in the sharing economy: a gender approach to service providers’ experiences in ridesharing platforms

Frontiers in Sociology

Fernando Rey Castillo-Villar

Rosalia G Castillo-Villar

Krystel K Castillo-Villar

2024/1/5

Efectos de la autoidentificación feminista en la estrategia de femvertising en México

Cuadernos. info

Atziri Martínez-Aguirre

Judith Cavazos-Arroyo

María Victoria Carrillo-Durán

Fernando Rey Castillo-Villar

2024/1/18

Mazatlán: The Destination That Did Not Like Its Brand

Nicolas Kervyn de Meerendré

Fernando Rey Castillo Villar

Silvestre Flores Gamboa

Manuel Lopezneria Fernandez

Matthew Thomson

2022

Locals’ perspectives on the role of tourism in the preservation of a diaspora language: The case of Veneto in Mexico

Journal of Tourism and Cultural Change

Fernando Rey Castillo-Villar

Georgina Merlo-Simoni

2022/7/4

Clustering of Highly Vulnerable Mexican Municipalities to Develop Humanitarian Public Policies

Diana Sánchez-Partida

Jaime Mora-Vargas

Neale R Smith

Fernando Castillo-Villar

2022/2/14

Social representations of narcoseries among the Y generation in Mexico center-west area

Cultura y representaciones sociales

Verónica Gabriela Valdivia Plaza

Judith Cavazos-Arroyo

Fernando Rey Castillo Villar

Ma Virginia González Cos Alcocer

2022

Representaciones sociales de las narcoseries entre la generación Y en el centro-occidente de México

Cultura y representaciones sociales

Verónica Gabriela Valdivia Plaza

Judith Cavazos-Arroyo

Fernando Rey Castillo Villar

Ma Virginia González Cos Alcocer

2022

Mobile banking affordances and constraints by the elderly

OPENAIRE

Fernando Rey Castillo-Villar

Rosalia G. Castillo-Villar

2022

MARCA DE CLUSTER: UMA ABORDAGEM DE PARTICIPAÇÃO PARA O DESENVOLVIMENTO DO CLUSTER

Innovar

Fernando Rey Castillo-Villar

2021/9

MARQUE DE CLUSTER: UNE APPROCHE PARTICIPATIVE DU DÉVELOPPEMENT DU CLUSTER

Innovar

Fernando Rey Castillo-Villar

2021/9

Cluster Branding: A Participatory Approach to Cluster Development

Innovar

Fernando Rey Castillo-Villar

2021/9

Marca de clúster: un enfoque de participación para el desarrollo del clúster

Innovar

Fernando Rey Castillo-Villar

2021/9

Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences

Journal of Retailing and Consumer Services

Fernando Rey Castillo-Villar

Ana Josefina Villasante-Arellano

2020/11/1

Enseigner une étude de cas en gestion avec Twine

Revue internationale des technologies en pédagogie universitaire

Nicolas Kervyn

Rosa Andrea Gómez Zúñiga

Pascal Vangrunderbeeck

Fernando Rey Castillo Villar

Judith Cavazos Arroyo

2020

Destination image restoration through local gastronomy: the rise of Baja Med cuisine in Tijuana

International journal of culture, tourism and hospitality research

Fernando Rey Castillo-Villar

2020/10/7

Social representations of “rounding up” as a cause-related marketing practice: A study of Mexican millennials

Sustainability

Fernando Rey Castillo-Villar

Judith Cavazos-Arroyo

2020/6/30

Music subculture as a source of conspicuous consumption practices: a qualitative content analysis of “altered movement” songs and music videos

Journal of consumer marketing

Fernando Rey Castillo-Villar

Judith Cavazos-Arroyo

Nicolas Kervyn

2020/5/21

Creating and teaching an online business case study using Twine

Revue internationale des technologies en pédagogie universitaire

Nicolas O Kervyn

Rosa Andrea Gómez Zúñiga

Pascal Vangrunderbeeck

Fernando Rey Castillo Villar

Judith Cavazos Arroyo

2020

See List of Professors in Fernando Rey Castillo-Villar University(Universidad Popular Autonóma del Estado de Puebla)