Eunsin Joo
Michigan State University
H-index: 8
North America-United States
Top articles of Eunsin Joo
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses | Journal of Current Issues & Research in Advertising | Ava Francesca Battocchio Jing Yang Chuqing Dong Ebbe Bertellotti Eunsin Joo | 2023/12/28 |
Is this Endorsement Authentic? The Role of Message Sequence in Influencer Marketing | Jing Yang Lana Kennedy-Foglio Mengtian Jiang Eunsin Joo | 2023/4/11 | |
How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement | Journal of Research in Interactive Marketing | Eunsin Joo Jing Yang | 2023/2/9 |
The effects of live commerce's IT affordance on interactivity, immersion, and purchase intention | The Journal of the Korea Contents Association | Eunsin Joo | 2022 |
Can brand sponsorship increase download intention for mHealth apps? The role of issue relevance, brand involvement, and perceived app quality | Journal of Promotion Management | Jing Yang Shaheen Kanthawala Eunsin Joo Anastasia Kononova | 2022/5/13 |
The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads | Journal of Interactive Advertising | Mengtian Jiang Jing Yang Eunsin Joo Taeyoung Kim | 2022/5/2 |
Smartphone users’ persuasion knowledge in the context of consumer mHealth apps: qualitative study | JMIR mHealth and uHealth | Eunsin Joo Anastasia Kononova Shaheen Kanthawala Wei Peng Shelia Cotten | 2021/4/13 |
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content | International Journal of Advertising | Anastasia Kononova Wonkyung Kim Eunsin Joo Kristen Lynch | 2020/10/2 |
