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Erin Cavusgil

Erin Cavusgil

University of Michigan-Flint

H-index: 28

North America-United States

About Erin Cavusgil

Erin Cavusgil, With an exceptional h-index of 28 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Michigan-Flint, specializes in the field of international marketing, new product development, retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

Antecedents and outcomes of digital platform risk for international new ventures’ internationalization

Erin Cavusgil Information

University

Position

Assistant Professor of Marketing

Citations(all)

3544

Citations(since 2020)

2083

Cited By

2170

hIndex(all)

28

hIndex(since 2020)

23

i10Index(all)

35

i10Index(since 2020)

30

Email

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University Profile Page

University of Michigan-Flint

Google Scholar

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Erin Cavusgil Skills & Research Interests

international marketing

new product development

retailing

Top articles of Erin Cavusgil

Title

Journal

Author(s)

Publication Date

International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

International Business Review

Dominic Buccieri

Raj G Javalgi

Erin Cavusgil

2020/4/1

Antecedents and outcomes of digital platform risk for international new ventures’ internationalization

Journal of World Business

Daekwan Kim

Erin Cavusgil

2020/1/1

See List of Professors in Erin Cavusgil University(University of Michigan-Flint)