Emi Moriuchi

Emi Moriuchi

Rochester Institute of Technology

H-index: 15

North America-United States

About Emi Moriuchi

Emi Moriuchi, With an exceptional h-index of 15 and a recent h-index of 14 (since 2020), a distinguished researcher at Rochester Institute of Technology, specializes in the field of Consumer Behavior, bicultural, technology, public health behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Strategies for health and wellness tourism development: Thai massage

A cross‐cultural study on online reviews and decision making: An eye‐tracking approach

Sharing Intention of Politicized News on Social Media: Mediators and Moderators

Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion

Looking through the lenses of a patient: an empirical study on the factors affecting patients’ intention to use avatar-assisted therapy

Social Norms and Misinformation Sharing of Politicized Products

Encouraging Respect?: Understanding consumers’ perspective on the two-way evaluation system in a sharing economy

Effectiveness of Health Communication Technology on Compliance Disposition of Covid-19 Guidelines

Emi Moriuchi Information

University

Position

___

Citations(all)

1088

Citations(since 2020)

1007

Cited By

266

hIndex(all)

15

hIndex(since 2020)

14

i10Index(all)

20

i10Index(since 2020)

20

Email

University Profile Page

Google Scholar

Emi Moriuchi Skills & Research Interests

Consumer Behavior

bicultural

technology

public health behavior

Top articles of Emi Moriuchi

Title

Journal

Author(s)

Publication Date

Strategies for health and wellness tourism development: Thai massage

International Journal of Tourism Research

Emi Moriuchi

Jerome Agrusa

Joseph Lema

2024/1

A cross‐cultural study on online reviews and decision making: An eye‐tracking approach

Journal of Consumer Behaviour

Emi Moriuchi

Naoko Moriyoshi

2024/1

Sharing Intention of Politicized News on Social Media: Mediators and Moderators

Q Bui

Emi Moriuchi

2024/1/3

Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion

Journal of Social Marketing

Emi Moriuchi

2023/3/7

Looking through the lenses of a patient: an empirical study on the factors affecting patients’ intention to use avatar-assisted therapy

Journal of Technology in Behavioral Science

Emi Moriuchi

Cassandra Berbary

Caroline Easton

2023/3

Social Norms and Misinformation Sharing of Politicized Products

Quang Neo Bui

Emi Moriuchi

2023

Encouraging Respect?: Understanding consumers’ perspective on the two-way evaluation system in a sharing economy

Emi Moriuchi

2023/8/1

Effectiveness of Health Communication Technology on Compliance Disposition of Covid-19 Guidelines

Communications of the Association for Information Systems

Quang Bui

Emi Moriuchi

2023

What Motivates American and Filipino Students to Take Online Classes?.

Journal of Educators Online

Christina Chung

Luz Suplico Jeong

Emi Moriuchi

2023/5

“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices

Psychology & Marketing

Emi Moriuchi

2023/1

An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement

Asia Pacific Journal of Marketing and Logistics

Emi Moriuchi

Ikuo Takahashi

2023/3/9

Leveraging the science to understand factors influencing the use of AI-powered avatar in healthcare services

Journal of Technology in Behavioral Science

Emi Moriuchi

2022/12

The role of perceived value, trust and engagement in the C2C online secondary marketplace

Journal of business research

Emi Moriuchi

Ikuo Takahashi

2022/9/1

Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR

Psychology & Marketing

Emi Moriuchi

Samantha Murdy

2022/7

Princeton as Prada: college choice in the United States as luxury consumption for the extended self

Journal of Marketing for Higher Education

David S Ackerman

Emi Moriuchi

Barbara L Gross

2022/6/8

Cross-cultural social media marketing: bridging across cultural differences

Emi Moriuchi

2021/6/22

An empirical study of consumers' intention to use biometric facial recognition as a payment method

Psychology & Marketing

Emi Moriuchi

2021/10

Influencer Marketing

Impact at JMR

Jacob Goldenberg

Andreas Lanz

Daniel Shapira

Florian Stahl

2021

The role of technology in social media

Emi Moriuchi

2021/6/22

English accent variations in YouTube voice-over ads and the role of perceptions on attitude and purchase intentions

Journal of Interactive Advertising

Emi Moriuchi

2021/9/2

See List of Professors in Emi Moriuchi University(Rochester Institute of Technology)