Els Breugelmans
Katholieke Universiteit Leuven
H-index: 17
Europe-Belgium
Top articles of Els Breugelmans
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Assessing the multichannel impact of brand store entry by a digital-native grocery brand | Journal of Marketing | Michiel Van Crombrugge Els Breugelmans Florian Breiner Christian W Scheiner | 2024/5 |
What is happening to my nearby stores? The own-and cross-effect of a radical store transformation on existing customers | Journal of the Academy of Marketing Science | Els Breugelmans Marleen Hermans Manfred Krafft Mirja Kroschke Felix Lehmkuhle | 2024/1 |
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing | Journal of Retailing | Dong Hoang Els Breugelmans | 2023/3/1 |
Retail service innovations and their impact on retailer shareholder value: Evidence from an event study | Journal of the Academy of Marketing Science | Lien Lamey Els Breugelmans Maya Vuegen Anne ter Braak | 2021/7 |
Going online for groceries: Drivers of category-level share of wallet expansion | Journal of Retailing | Katia Campo Lien Lamey Els Breugelmans Kristina Melis | 2021/6/1 |
It's not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image, and behavior | Journal of Retailing and Consumer Services | Liliana Kowalczyk Els Breugelmans Katia Campo | 2021/11/1 |
Refocusing loyalty programs in the era of big data: a societal lens paradigm | Marketing Letters | Valeria Stourm Scott A Neslin Eric T Bradlow Els Breugelmans So Yeon Chun | 2020/12 |
