Elena Millan

Elena Millan

University of Reading

H-index: 16

Europe-United Kingdom

About Elena Millan

Elena Millan, With an exceptional h-index of 16 and a recent h-index of 14 (since 2020), a distinguished researcher at University of Reading, specializes in the field of Consumer Behavior, Fashion and Luxury Brands, Digital Marketing, Food Consumption, Retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

E-commerce development, poverty reduction and income growth in rural China

‘Raising the Pulse’: The environmental, nutritional and health benefits of pulse-enhanced foods

Encouraging willingness to try insect foods with a utility-value intervention

Factors Influencing Conventional Hazelnut Farmers to Transition to Organic Production: The Case of Türkiye

Consumption of Edible Flowers in South Africa: Nutritional Benefits, Stakeholders’ Views, Policy and Practice Implications

Curious to eat insects? Curiosity as a Key Predictor of Willingness to try novel food

Exploring Consumers’ Perception of Plant-Based Eggs using Concept Mapping and Semantic Network Analysis

Plant-based Eggs: Views of Industry Practitioners and Experts

Elena Millan Information

University

Position

United Kingdom

Citations(all)

1023

Citations(since 2020)

694

Cited By

482

hIndex(all)

16

hIndex(since 2020)

14

i10Index(all)

18

i10Index(since 2020)

14

Email

University Profile Page

University of Reading

Google Scholar

View Google Scholar Profile

Elena Millan Skills & Research Interests

Consumer Behavior

Fashion and Luxury Brands

Digital Marketing

Food Consumption

Retailing

Top articles of Elena Millan

Title

Journal

Author(s)

Publication Date

E-commerce development, poverty reduction and income growth in rural China

Journal of Strategy and Management

Haoxu Zhang

Elena Millan

Kevin Money

Pei Guo

2024

‘Raising the Pulse’: The environmental, nutritional and health benefits of pulse-enhanced foods

Nutrition Bulletin

Julie A Lovegrove

Donal M O'Sullivan

Paola Tosi

Elena Millan

Lindsay C Todman

...

2023/3

Encouraging willingness to try insect foods with a utility-value intervention

Appetite

Hannah Stone

Lily FitzGibbon

Elena Millan

Kou Murayama

2023/11/1

Factors Influencing Conventional Hazelnut Farmers to Transition to Organic Production: The Case of Türkiye

Erwerbs-Obstbau

Hüseyin Meral

Elena Millan

2023

Consumption of Edible Flowers in South Africa: Nutritional Benefits, Stakeholders’ Views, Policy and Practice Implications

British Food Journal

Elaine Pieterse

Elena Millan

Hettie C Schönfeldt

2023/5/16

Curious to eat insects? Curiosity as a Key Predictor of Willingness to try novel food

Appetite

Hannah Stone

Lily FitzGibbon

Elena Millan

Kou Murayama

2022/1/1

Exploring Consumers’ Perception of Plant-Based Eggs using Concept Mapping and Semantic Network Analysis

Food Quality and Preference

Agnese Rondoni

Carola Grebitus

Elena Millan

Daniele Asioli

2021

Plant-based Eggs: Views of Industry Practitioners and Experts

Journal of International Food & Agribusiness Marketing

Agnese Rondoni

Elena Millan

Daniele Asioli

2021

Consumers' preferences for intrinsic and extrinsic product attributes of plant-based eggs: an exploratory study in the United Kingdom and Italy

British Food Journal

Agnese Rondoni

Elena Millan

Daniele Asioli

2021

Mobile Wallets: Key Drivers and Deterrents of Consumers' Intention to Adopt

International Review of Retail, Distribution and Consumer Research

Jamie Mew

Elena Millan

2021

Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior

Computers in Human Behavior

Cindy Lombart

Elena Millan

Jean-Marie Normand

Adrien Verhulst

Blandine Labbé-Pinlon

...

2020/9/1

Consumer behaviour, perceptions, and preferences towards eggs: A review of the literature and discussion of industry implications

Trends in Food Science & Technology

Agnese Rondoni

Daniele Asioli

Elena Millan

2020

See List of Professors in Elena Millan University(University of Reading)