Elena Horska

About Elena Horska

Elena Horska, With an exceptional h-index of 24 and a recent h-index of 18 (since 2020), a distinguished researcher at Slovenská Polnohospodárska Univerzita v Nitre, specializes in the field of International marketing, international business, consumer studies, neuromarketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Beekeepers’ resilience as a key to ecosystem sustainability, empirical evidence from Hungary

The role of iGeneration and Silver generation in shaping sustainable food markets: a cross-generational analysis in Slovakia

Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia

Consumer perception of functional foods and determinants of functional foods consumption in the Slovak Republic

Exploring consumer behavior and attitudes toward healthy food in Slovakia

Determinants of export activities in Ukrainian regions in the pre-conflict and the first-stage conflict periods

Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India

Advancing Food Consumer Science to Facilitate Health and Sustainability Transitions: Bridging Complexity, Collaboration, and Ensuring FAIR Data

Elena Horska Information

University

Position

Professor of international marketing and consumer studies

Citations(all)

1896

Citations(since 2020)

1184

Cited By

1206

hIndex(all)

24

hIndex(since 2020)

18

i10Index(all)

51

i10Index(since 2020)

37

Email

University Profile Page

Slovenská Polnohospodárska Univerzita v Nitre

Google Scholar

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Elena Horska Skills & Research Interests

International marketing

international business

consumer studies

neuromarketing

Top articles of Elena Horska

Title

Journal

Author(s)

Publication Date

Beekeepers’ resilience as a key to ecosystem sustainability, empirical evidence from Hungary

International Food and Agribusiness Management Review

László Mucha

Titanilla Oravecz

Elena Horská

Csaba Bálint Illés

2024/2/1

The role of iGeneration and Silver generation in shaping sustainable food markets: a cross-generational analysis in Slovakia

Frontiers in Sustainable Food Systems

Elena Horská

Erik Janšto

Peter Šedík

2023

Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia

Peter Šedík

Elena Horská

Kristína Predanócyová

Klaus G Grunert

Martina Hudecová

...

2023/11/4

Consumer perception of functional foods and determinants of functional foods consumption in the Slovak Republic

British Food Journal

Elena Horská

Kristína Predanócyová

Peter Šedík

Klaus G Grunert

Daniela Hupková

2023/5/30

Exploring consumer behavior and attitudes toward healthy food in Slovakia

British Food Journal

Kristína Predanócyová

Peter Šedík

Elena Horská

2023/5/16

Determinants of export activities in Ukrainian regions in the pre-conflict and the first-stage conflict periods

Entrepreneurial Business and Economics Review

Elena Horská

Serhiy Moroz

Jozef Palkovič

2023

Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India

Economies

Suraj Verma

Kuldeep Chand Rojhe

Elena Horská

Somesh Sharma

Peter Šedík

2023/1/12

Advancing Food Consumer Science to Facilitate Health and Sustainability Transitions: Bridging Complexity, Collaboration, and Ensuring FAIR Data

Proceedings

Ellen van Kleef

Machiel Reinders

Elena Horská

Barbara Koroušić Seljak

Liisa Lähteenmäki

...

2023/11/14

The future of meat consumption and consumer perception of meat substitutes.

Kristína Predanócyová

Elena Horská

Ľubica Kubicová

2022

SUSTAINABLE, RESILIENT AND FAIR FOOD SYSTEMS

System

Elena Horská

Ľudmila Nagyová

Peter Šedík

2022/10/6

Theoretical Review of Selected Benefits of the New EU Food Strategy and Sustainability

Jana Gajdošová

Ľudmila Nagyová

Ivan Holúbek

Kristína Mušinská

Elena Horská

2022

Socioeconomic relations of food waste in selected European countries

Economies

Filip Tkáč

Ingrida Košičiarová

Elena Horská

Kristína Mušinská

2022/6

International Scientific Days 2022–" Efficient, Sustainable and

International Journal of Sustainable Engineering

Elena Horská

Zuzana Kapsdorferová

Marcela Hallová

2022/5/11

Consumer Attitudes and Consumption Patterns Toward Functional Food Bars in Slovakia

DOI

Kristína Predanócyová

Peter Šedík

Elena Horská

2022

Impact of demographic structure on economic development of Ukrainian coastal regions

Sustainability

Patrik Rovný

Serhiy Moroz

Jozef Palkovič

Elena Horská

2021/1

The antimicrobial activity of polyfloral honey and its awareness among urban consumers in Slovakia.

Slovak Journal of Food Sciences

Peter Šedík

Kristína Predanócyová

Elena Horská

Miroslava Kačániová

2021/1/1

Acceptability of edible food packaging in Slovakia: a case study on young generation

Frontiers in Sustainable Food Systems

Elena Horská

Peter Šedík

Kristína Mušinská

Tatsiana Savitskaya

Dmitrij Grinshpan

...

2021/12/20

The impact of consumer personality on purchasing behavior in the dairy market in terms of psychological factors.

Slovak Journal of Food Sciences

Ľudmila Nagyová

Andrej Géci

Alexandra Krivošíková

Elena Horská

2021/1/1

Economic Performance of Selected Regions in Ukraine

Serhiy Moroz

Ľudmila Nagyová

Elena Horská

Zuzana Poláková

Dagmar Cagáňová

2021/11/8

Changing patterns of sustainable food consumption regarding environmental and social impact-insights from Slovakia

Frontiers in Sustainable Food Systems

Mária Holotová

Elena Horská

Ĺudmila Nagyová

2021/7/20

See List of Professors in Elena Horska University(Slovenská Polnohospodárska Univerzita v Nitre)