Edwina Luck
Queensland University of Technology
H-index: 13
Oceania-Australia
Top articles of Edwina Luck
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Blurring of boundaries: Consumer self‐narratives in digital virtual leisure | International Journal of Consumer Studies | Tifani Susilo Shane Mathews Edwina Luck Brett Martin Kate Letheren | 2024/3 |
The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem | Journal of Services Marketing | Xin Ming Stephanie Chen Lisa Schuster Edwina Luck | 2023/2/14 |
COGNITIVE DISSONANCE AND CONSUMER SENTIMENT INITIATED BY SOCIAL MEDIA ABOUT ALTERNATIVE FOOD SOURCES: THE CASE OF LAB GROWN MEAT | Global Marketing Conference | Barbara Gligorijevic Edwina Luck | 2023/7 |
LAB GROWN MEAT–HOW SOCIAL NORMS AND DIETARY PATTERNS ARE SHAPING PUBLIC OPINION, CONSUMER PREFERENCES AND NOUVELLE FOODS CONSUMPTION | Global Marketing Conference | Edwina Luck Barbara Gligorijevic Shane Mathews | 2023/7 |
Between rules, norms and shared understandings: how institutional pressures shape the implementation of data-driven communications | Journal of Communication Management | Emmanuel Economou Edwina Luck Jennifer Bartlett | 2023/3/16 |
Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors | R Jain E Luck S Mathews L Schuster | 2022 | |
Value co-destruction in online collaborative networks | European Management Journal | Reihaneh Bidar Mohammad Jabbari Edwina Luck | 2022/8/12 |
Managing eWOM for hotel performance | Journal of Global Scholars of Marketing Science | Shane Mathews Catherine Prentice Alice Tsou Clinton Weeks Lisa Tam | 2021 |
Invisible forces and predominant beliefs-how institutional pressures influence data-driven communications | Available at SSRN 3988972 | Emmanuel Economou Edwina Luck Jennifer Bartlett | 2021/12/18 |
Integrated marketing communications | Edwina Luck Nigel Barker Anne-Marie Sassenberg Bill Chitty Terence A Shimp | 2020/11/12 | |
How institutional pressures influence corporate data-driven communication | SERVSIG Conference: High Tech and High Touch: The Future of Human Service | Emmanuel Economou Edwina Luck | 2020/6/30 |
Row! Row! Row your boat! Transformative value cocreation and codestruction in elite and Olympic rowers | Journal of Sport Management | Rory Mulcahy Edwina Luck | 2020/6/4 |
