Dr.R Vijayalakshmi

Dr.R Vijayalakshmi

Alagappa University

H-index: 4

Asia-India

About Dr.R Vijayalakshmi

Dr.R Vijayalakshmi, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Alagappa University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Designing a Pedagogy for Higher Education Success: An Empirical Study in Malaysia

On identifying smart water stress mitigating agent in deficit irrigation for groundnut

GREEN MARKETING: IMPACT OF MARKETING MIX ON CUSTOMERSPURCHASE INTENTION IN CHENNAI CITY

Impact Factor of Social Media that Brings the Positive and Negative Changes in the Youth.

Benefits of entrepreneurship internship program (Eip)

Brand Loyalty Of Nestle Brand in Fast Moving Consumer Goods

Post Purchase Behaviour on Purchase Intentions through Social Media

Consumer buying behaviour through Online shopping application in fast moving Consumer goods

Dr.R Vijayalakshmi Information

University

Position

Research Scholar

Citations(all)

52

Citations(since 2020)

51

Cited By

4

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Alagappa University

Google Scholar

View Google Scholar Profile

Dr.R Vijayalakshmi Skills & Research Interests

Marketing

Top articles of Dr.R Vijayalakshmi

Title

Journal

Author(s)

Publication Date

Designing a Pedagogy for Higher Education Success: An Empirical Study in Malaysia

International Journal of Business and Society

Jayaraman Krishnaswamy

Cliftton Baba Nyepit

Goh See-Kwong

R Vijayalakshmi

2022/3/31

On identifying smart water stress mitigating agent in deficit irrigation for groundnut

A Eswaran

R Vijayalakshmi

T Sampathkumar

R Indirani

R Durai Singh

2022

GREEN MARKETING: IMPACT OF MARKETING MIX ON CUSTOMERSPURCHASE INTENTION IN CHENNAI CITY

International Journal of Early Childhood Special Education

Dr. J. Lalitha and Mr. R. Surendher Dr.T.V.Ambuli

Dr. R. Vijayalakshmi

2022

Impact Factor of Social Media that Brings the Positive and Negative Changes in the Youth.

Turkish Online Journal of Qualitative Inquiry

R Aarthi Alamelu

R Vijayalakshmi

A Meera

2021/12/1

Benefits of entrepreneurship internship program (Eip)

International Journal of Scientific and Technology Research

S Nachammai

R Vijayalakshmi

TR Gurumoorthy

2020

Brand Loyalty Of Nestle Brand in Fast Moving Consumer Goods

Sustainability, Transformation, Development In Business And Management

R Vijayalakshmi

G Lingavel

TR Gurumoorthy

S Josephin Arulmozhi

2020/1

Post Purchase Behaviour on Purchase Intentions through Social Media

G Kanagavalli

U Arumugam

R Vijayalakshmi

G Lingavel

2020/1

Consumer buying behaviour through Online shopping application in fast moving Consumer goods

Asian Journal of Management

R Vijayalakshmi

TR Gurumoorthy

G Lingavel

K Praveenkumar

2020

Groundnut exports of India direction and trends

International Journal of Scientific and Technology Research

V Palanisingh

R Vijayalakshmi

R Sathishkumar

V Palanichamy

2020

See List of Professors in Dr.R Vijayalakshmi University(Alagappa University)

Co-Authors

H-index: 4
Dr.U.Arumugam

Dr.U.Arumugam

Alagappa University

H-index: 4
Dr G.Kanagavalli

Dr G.Kanagavalli

Alagappa University

H-index: 3
S Josephin Arulmozhi

S Josephin Arulmozhi

Alagappa University

H-index: 3
Dr.Praveenkumar Karuppiah

Dr.Praveenkumar Karuppiah

Alagappa University

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