Dr. Saman Attiq

Dr. Saman Attiq

Air University

H-index: 17

Asia-Pakistan

About Dr. Saman Attiq

Dr. Saman Attiq, With an exceptional h-index of 17 and a recent h-index of 16 (since 2020), a distinguished researcher at Air University, specializes in the field of Marketing, Consumer Behavior, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Predicting Generation Z consumers’ food waste reduction behavior through social media marketing activities: a mediated model

In this era of razor-edge competition, marketers strive to outperform their rivals by improving their brands. Increasing brand coolness may be the best way to do it. This study …

Linking job crafting, innovation performance, and career satisfaction: The mediating role of work engagement

Predictors of smartphone's gaming addiction among Generation Z consumers: An empirical investigation from Pakistan

An investigation on brand hate: understanding negative psychology of consumers in the service sector of Pakistan.

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

“Wow! It’s Cool”: How brand coolness affects the customer psychological well-being through brand love and brand engagement

Habit—does it matter? Bringing habit and emotion into the development of consumer’s food waste reduction behavior with the lens of the theory of interpersonal behavior

Dr. Saman Attiq Information

University

Position

Associate Professor School of Management Islamabad

Citations(all)

1093

Citations(since 2020)

994

Cited By

302

hIndex(all)

17

hIndex(since 2020)

16

i10Index(all)

24

i10Index(since 2020)

22

Email

University Profile Page

Air University

Google Scholar

View Google Scholar Profile

Dr. Saman Attiq Skills & Research Interests

Marketing

Consumer Behavior

Branding

Top articles of Dr. Saman Attiq

Title

Journal

Author(s)

Publication Date

Predicting Generation Z consumers’ food waste reduction behavior through social media marketing activities: a mediated model

Kybernetes

Saman Attiq

Sumia Mumtaz

Amir Zaib Abbasi

Shahid Bashir

2024/3/13

In this era of razor-edge competition, marketers strive to outperform their rivals by improving their brands. Increasing brand coolness may be the best way to do it. This study …

The psychological facets of consumer-brand relationship in the digital world

Khalid Hussain

Nida Syed

Sahiwal Campus

Pakistan Umair Akram

Saman Attiq

2023/6/29

Linking job crafting, innovation performance, and career satisfaction: The mediating role of work engagement

Work

Muhammad Rafiq

Muhammad Farrukh

Saman Attiq

Fakhar Shahzad

Imran Khan

2023/1

Predictors of smartphone's gaming addiction among Generation Z consumers: An empirical investigation from Pakistan

Pakistan Journal of Commerce and Social Sciences (PJCSS)

Saman Attiq

Hannan Afzal

Hassan Jalil Shah

2023

An investigation on brand hate: understanding negative psychology of consumers in the service sector of Pakistan.

NUML International Journal of Business & Management

Muhammad Alam

Saman Attiq

2023/12/1

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

Frontiers in Psychology

Saman Attiq

Abu Bakar Abdul Hamid

Hassan Jalil Shah

Munnawar Naz Khokhar

Amna Shahzad

2022/7/28

“Wow! It’s Cool”: How brand coolness affects the customer psychological well-being through brand love and brand engagement

Frontiers in Psychology

Saman Attiq

Abu Bakar Abdul Hamid

Munnawar Naz Khokhar

Hassan Jalil Shah

Amna Shahzad

2022/6/28

Habit—does it matter? Bringing habit and emotion into the development of consumer’s food waste reduction behavior with the lens of the theory of interpersonal behavior

International Journal of Environmental Research and Public Health

Sumia Mumtaz

Amanda MY Chu

Saman Attiq

Hassan Jalil Shah

Wing-Keung Wong

2022/5/23

Does inclusive leadership improve the sustainability of employee relations? Test of justice theory and employee perceived insider status

Sustainability

Hassan Jalil Shah

Jenho Peter Ou

Saman Attiq

Muhammad Umer

Wing-Keung Wong

2022/11/1

Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior

Plos one

Fatima Nawaz Qureshi

Shahid Bashir

Asif Mahmood

Sheraz Ahmad

Saman Attiq

...

2022/3/11

Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication industry

Journal of Consumer Marketing

Saman Attiq

Muhammad Junaid Shahid Hasni

Chun Zhang

2023

The influence of destination experience on destination loyalty in an emerging economy

Pakistan Journal of Commerce and Social Sciences (PJCSS)

Saman Attiq

Moin Ahmed Moon

2022

Drivers of food waste reduction behaviour in the household context

Food Quality and Preference

Saman Attiq

Muhammad Danish Habib

Puneet Kaur

Muhammad Junaid Shahid Hasni

Amandeep Dhir

2021/12/1

Unlocking the Green Practices-Client Positive WOM Relationship in Construction Industry: The Role of Client’s Satisfaction and PM Trust

Indian Journal of Economics and Business

Saman Attiq

Rafia Rauf

Muhammad Umer

Shoukat Ali

2021/7

Sustainability of household food waste reduction: A fresh insight on youth’s emotional and cognitive behaviors

International Journal of Environmental Research and Public Health

Saman Attiq

Ka Yin Chau

Shahid Bashir

Muhammad Danish Habib

Rauf I Azam

...

2021/6/30

Antecedents of consumer waste reduction behavior: Psychological and financial concerns through the lens of theory of interpersonal behavior

International Journal of Environmental Research and Public Health

& Wong W. K. Attiq

S.

Chau

K. Y.

Azam

...

2021

Project managers’ competencies in international development projects: A Delphi study

Sage Open

Rabia Bashir

Aymen Sajjad

Shahid Bashir

Khawaja Fawad Latif

Saman Attiq

2021/11

A model and empirical examination of influencing factors of customer satisfaction and service performance through interactional quality

Business & Economic Review

Muhammad Danish Habib

Saman Attiq

2020/3/31

Antecedents of brand hate: mediating role of customer dissatisfaction and moderating role of narcissism

Pakistan Journal of Commerce and Social Sciences (PJCSS)

Shoukat Ali

Saman Attiq

Nadeem Talib

2020

Evaluation of Advertising Effectiveness and Advertising Expenditures in Banking: A Time Series Analysis

Paradigms

Mubashar Tanveer

Mohsin Altaf

Faisal Mustafa

Saman Attiq

2020

See List of Professors in Dr. Saman Attiq University(Air University)

Co-Authors

H-index: 7
Muhammad Junaid Shahid Hasni (Ph.D.)

Muhammad Junaid Shahid Hasni (Ph.D.)

Università degli Studi di Trento

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