Dr. Rishi Raj Sharma
Guru Nanak Dev University
H-index: 9
Asia-India
Top articles of Dr. Rishi Raj Sharma
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The virality of advertising content | Journal of Research in Interactive Marketing | Balpreet Kaur Justin Paul Rishi Raj Sharma | 2023/5/4 |
Antecedents of the Youngster’s awareness about financial literacy: A structure equation modelling approach | Vision | Pallavi Dogra Arun Kaushal Rishi Raj Sharma | 2023/2 |
Revisiting antecedents of consumers' perceptions towards viral marketing: A scale validation approach | Balpreet Kaur Rishi Raj Sharma Rama Bhardwaj | 2022/8/26 | |
Revisiting antecedents of consumers’ perceptions towards viral marketing | Digital Marketing Outreach: The Future of Marketing Practices | Balpreet Kaur Rishi Raj Sharma Rama Bhardwaj | 2022/8/26 |
Factors Enhancing Efficacy of B2C Sites in Online Virtual Environment: An Application of Conjoint Analysis | Vision | Balpreet Kaur Rishi Raj Sharma | 2022/8/4 |
Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling | International Journal of Internet Marketing and Advertising | Balpreet Kaur Rishi Raj Sharma | 2022 |
Understanding the factors influencing actual usage of payments banks: an empirical investigation using the extended information systems success model | FIIB Business Review | Japneet Kaur Amanjot Singh Syan Sawraj Kaur Rishi Raj Sharma | 2022 |
Factors affecting behavioural intentions to use e-banking services: an extension of TAM in Indian context | International Journal of Business and Globalisation | Balpreet Kaur Rishi Raj Sharma | 2022 |
Determinants of the Effects of Sustainability Marketing on consumers’ Purchase Intentions: An Empirical Investigation | IIM Kozhikode Society & Management Review | Rishi Raj Sharma Tanveer Kaur | 2021 |
Sustainability Marketing: New directions and practices | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Sustainability and business environments | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Sustainability Marketing Strategy Formulation | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Sustainability Branding | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Sustainability marketing mix | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Conventional marketing practices | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Sustainability Marketing–The Social Perspective | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Marketing and Socio-ecological Balance | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Foundation of Strategic Sustainability Marketing | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Market Segmentation, Targeting and Positioning | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 | |
Contemporary Issues in Sustainability Marketing | Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan | 2021/5/5 |
