Dr Ranga Chimhundu

About Dr Ranga Chimhundu

Dr Ranga Chimhundu, With an exceptional h-index of 9 and a recent h-index of 7 (since 2020), a distinguished researcher at University of Southern Queensland, specializes in the field of Research Interests: FMCG marketing, product/brand management, food marketing/grocery retailing, marketing management & strategy..

His recent articles reflect a diverse array of research interests and contributions to the field:

Interrelation between Sustainable Dynamic Capabilities, Corporate Sustainability, and Sustained Competitive Advantage

Fintech research: systematic mapping, classification, and future directions

Factors contributing towards the intention to purchase green energy

The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?

Effects on consumer purchase intentions through online marketing activities: Evidence from Australian retail sector consumers

Intend to use Green Energy?

Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

Dr Ranga Chimhundu Information

University

Position

Australia

Citations(all)

414

Citations(since 2020)

162

Cited By

151

hIndex(all)

9

hIndex(since 2020)

7

i10Index(all)

9

i10Index(since 2020)

5

Email

University Profile Page

Google Scholar

Dr Ranga Chimhundu Skills & Research Interests

Research Interests: FMCG marketing

product/brand management

food marketing/grocery retailing

marketing management & strategy.

Top articles of Dr Ranga Chimhundu

Title

Journal

Author(s)

Publication Date

Interrelation between Sustainable Dynamic Capabilities, Corporate Sustainability, and Sustained Competitive Advantage

Sustainability

Nadeem Bari

Ranga Chimhundu

Ka Ching Chan

2024/3/29

Fintech research: systematic mapping, classification, and future directions

Qianhua Liu

Ka-Ching Chan

Ranga Chimhundu

2024/1/16

Factors contributing towards the intention to purchase green energy

Proceedings of the 2023 AMA Winter Academic Conference

Al Sadat Ibne Ahmed

Ranga Chimhundu

Joe Zhou

Md Parves Sultan

2023/1/1

The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Omar Ali

Valmira Osmanaj

Mohammad Alryalat

Ranga Chimhundu

Yogesh K Dwivedi

2023/9/1

Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?

Proceedings of the 2023 AMA Winter Academic Conference

Al Sadat Ibne Ahmed

Ranga Chimhundu

Joe Zhou

Md Parves Sultan

2023/1/1

Effects on consumer purchase intentions through online marketing activities: Evidence from Australian retail sector consumers

International Journal of Arts and Humanities Studies

Syed Ibrar Hussain

Ranga Chimhundu

2023/1/23

Intend to use Green Energy?

Proceedings of the 2023 AMA Winter Academic Conference

Al Sadat Ibne Ahmed

Ranga Chimhundu

Joe Zhou

Md Parves Sultan

2023/1/1

Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

Journal of Business and Management Studies

Syed Ibrar Hussain

Ranga Chimhundu

2023/1/23

Digital Economy: Development of Information and Communication Technologies in a Sustainable Economic Environment (Eds.)

Ka Ching Chan

Angela Siew Hoong Lee

Ranga Chimhundu

2023/1/1

Blockchain technology transforms digital marketing by growing consumer trust

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2022/3/8

Dynamic capabilities to achieve corporate sustainability: a roadmap to sustained competitive advantage

Sustainability

Nadeem Bari

Ranga Chimhundu

Ka-Ching Chan

2022/1/28

Digital Transformation in Real Estate Marketing: A Review

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2022/9/6

Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2022/4/2

The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour–a review

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2021/1/1

Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2021

Strategic profile for positioning eco-apparel among mainstream apparel consumers

Journal of Global Fashion Marketing

Saugat Neupane

Ranga Chimhundu

Eric Kong

2021/7/3

Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia

Text book: Luck, E., Barker, N., Sassenberg, A., Chitty, B., Andrews, JC, and Shimp, C.,(2021)'Integrated marketing communications'(6E). Case study published in this textbook.

Ranga Chimhundu

Rumman Hassan

2021/1/1

An instrument for measuring the influence of consumers' cultural values on functional food perception

British Food Journal

Saugat Neupane

Ranga Chimhundu

KC Chan

2021/6/29

Endurance of digital marketing with artificial intelligence

ANZMAC Conference 2021: Proceedings

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2021/1/1

The impact of digital media on real estate marketing: A review

Fazla Rabby

Ranga Chimhundu

Rumman Hassan

2020/1/1

See List of Professors in Dr Ranga Chimhundu University(University of Southern Queensland)