Dora Bock
Auburn University
H-index: 17
North America-United States
Top articles of Dora Bock
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do | International Journal of Advertising | Veronica Thomas Dora Bock Heath McCullough | 2023/4/3 |
Too exciting to care? When expressing gratitude is a detriment to the brand | Journal of Advertising | Dora E Bock Veronica L Thomas | 2023/3/15 |
Would you do me a favor? How salesperson favor requests positively affect consumers’ perceptions of negotiations☆☆ | Journal of Business Research | Veronica L Thomas Stephanie M Mangus Dora E Bock | 2023/1/1 |
Do as you say, or I will: Retail signal congruency in buy‐online‐pickup‐in‐store and negative word‐of‐mouth | Journal of Business Logistics | Yao “Henry” Jin Monique L Ueltschy Murfield Dora E Bock | 2023/1 |
The comparative effects of gratitude and indebtedness in B2B relationships | Industrial Marketing Management | Stephanie M Mangus Dora E Bock Judith Anne Garretson Folse Eli Jones | 2022/5/1 |
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships | Journal of the Academy of Marketing Science | Jeremy S Wolter Dora E Bock Christopher D Hopkins Michael Giebelhausen | 2022/9 |
An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships | Psychology & Marketing | Dora Bock Veronica Thomas Jeremy Wolter Christina Saenger Pei Xu | 2021/3 |
Artificial intelligence: Disrupting what we know about services | Dora E Bock Jeremy S Wolter OC Ferrell | 2020/6/19 | |
Examining the effects of mutual information sharing and relationship empathy: A social penetration theory perspective | Journal of Business Research | Stephanie M Mangus Dora E Bock Eli Jones Judith Anne Garretson Folse | 2020/3/1 |
Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat | European Journal of Marketing | Christina Saenger Veronica L Thomas Dora E Bock | 2020/2/27 |
