Doori Song
Youngstown State University
H-index: 11
North America-United States
Top articles of Doori Song
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Understanding the influence of implicit theories on donor's preference for time or money | Journal of Consumer Behaviour | Doori Song Hyejoon Rim | 2024/4/2 |
Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum | International Journal of Sports Marketing and Sponsorship | Brian H Yim Mark R Lyberger Doori Song | 2022/4/5 |
Consumer response toward native advertising on social media: the roles of source type and content type | Internet Research | Mikyoung Kim Doori Song Ahnlee Jang | 2021/11/1 |
The “just-right feeling” and recycling behaviors: The role of regulatory focus, self-construal, and involvement | Journal of Nonprofit & Public Sector Marketing | Sun-Young Park Doori Song | 2021/5/27 |
Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing | Journal of Marketing Communications | Hyejoon Rim Young Eun Park Doori Song | 2020/5/18 |
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type | Mikyoung Kim Doori Song | 2020/4/17 |
Co-Authors
