Dirk Totzek
Universität Passau
H-index: 14
Europe-Germany
Top articles of Dirk Totzek
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Comparing the Ideation Quality of Humans With Generative Artificial Intelligence | IEEE Engineering Management Review | J Joosten V Bilgram A Hahn D Totzek | 2024/1/12 |
Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research. | Marketing Review St. Gallen | Tobias Ahnfeld Alexander Hahn Jan Joosten Katharina Klug Dirk Totzek | 2023/11/1 |
Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement | Industrial Marketing Management | Joona Keränen Mario Kienzler Anna Salonen Harri Terho Dirk Totzek | 2023/11/1 |
Social media in response to COVID-19: how increased social media usage affects the performance of B2B salespeople in the “new normal” | Journal of Personal Selling & Sales Management | Simon Barner Dirk Totzek | 2023/8/25 |
Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda | Joona Keränen Dirk Totzek Anna Salonen Mario Kienzler | 2023/5/1 | |
How displaying price discounts can mitigate negative customer reactions to dynamic pricing | Journal of Business Research | Alisa Keller Mila Vogelsang Dirk Totzek | 2022/9/1 |
Treiber der Adoption smarter Solutions im Business-to-Business-Kontext | Eva Pieringer Dirk Totzek | 2022/7/5 | |
Dealing with privacy concerns in product-service system selling: Value-based selling as fair treatment practice | Industrial Marketing Management | Edwin J Nijssen Michel Van der Borgh Dirk Totzek | 2022/8/1 |
Agency problems in solution selling: How customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing | Industrial Marketing Management | Eva C. Pieringer Dirk Totzek | 2022/11 |
Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure? | Psychology & Marketing | Dirk Totzek Gabriel Jurgensen | 2021 |
What Drives B-to-B Customers’ Adoption of Smart Product-Service Systems? | Marketing Review St. Gallen | Eva Kropp Dirk Totzek | 2020 |
How institutional pressures and systems characteristics shape customer acceptance of smart product-service systems | Industrial Marketing Management | Eva Kropp Dirk Totzek | 2020 |
