Derek D. Rucker
North Western University
H-index: 65
Asia-Bangladesh
Top articles of Derek D. Rucker
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The allure of consensus: People (over) seek consensus in selecting group persuasion strategies. | Journal of Personality and Social Psychology | Derek D Rucker Jesse D'Agostino Mark Dyer Zakary L Tormala | 2024/2/15 |
Dominance versus prestige hierarchies: How social hierarchy base shapes conspicuous consumption | Journal of Consumer Research | Perrine Desmichel Derek D Rucker | 2024/2/2 |
Are many sex/gender differences really power differences? | PNAS nexus | Adam D Galinsky Aurora Turek Grusha Agarwal Eric M Anicich Derek D Rucker | 2024/2 |
Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements | Journal of the Association for Consumer Research | Rebecca Krause-Galoni Derek D Rucker | 2024/1/1 |
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth (vol 43, pg 68, 2016) | Journal of Consumer Research | David Dubois Derek D Rucker Adam D Galinsky | 2016/6/1 |
How uncertainty affects information search among consumers: a curvilinear perspective | Marketing Letters | Sharlene He Derek D Rucker | 2023/9 |
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications | Journal of Consumer Research | Linying Fan Derek D Rucker Yuwei Jiang | 2023/8/1 |
The Cambridge handbook of consumer psychology | Cait Lamberton Derek D Rucker Stephen A Spiller | 2023/4/6 | |
The coin of consumption: Understanding the bright and dark sides | Bob M Fennis Derek D Rucker | 2023/2/1 | |
Measuring willingness to pay: A comparative method of valuation | Journal of Marketing | Sharlene He Eric T Anderson Derek D Rucker | 2023 |
Beyond sentiment: The value and measurement of consumer certainty in language | Journal of Marketing Research | Matthew D Rocklage Sharlene He Derek D Rucker Loran F Nordgren | 2023/10 |
Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives. | Zakary L Tormala Derek D Rucker | 2022 | |
The hierarchy of voice framework: The dynamic relationship between employee voice and social hierarchy | Julian Pfrombeck Chloe Levin Derek D Rucker Adam D Galinsky | 2022/12/1 | |
The Bases of Social Hierarchy: Revisiting French & Raven’s Bases of Power (and Status) | Derek D Rucker D Adam | 2022/11/25 | |
Motives underlying human agency: How self-efficacy versus self-enhancement affect consumer behavior | Christopher Cannon Derek D Rucker | 2022/8/1 | |
Social-rank cues: Decoding rank from physical characteristics, behaviors, and possessions | Perrine Desmichel Derek D Rucker | 2022/2/1 | |
Experimental validation bias limits the scope and ambition of applied behavioural science | David Gal Derek D Rucker | 2022/1 | |
Consumer Psychology Review: Aims and scope | Derek D Rucker Zakary L Tormala | 2021/1 | |
The psychology of object attachment: Our bond with teddy bears, coffee mugs, and wedding rings. | Melissa M Norberg Derek D Rucker | 2021/6 | |
Mass-scale emotionality reveals human behaviour and marketplace success | Nature human behaviour | Matthew D Rocklage Derek D Rucker Loran F Nordgren | 2021/10 |
