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Dennis Pitta

Dennis Pitta

University of Baltimore

H-index: 31

North America-United States

About Dennis Pitta

Dennis Pitta, With an exceptional h-index of 31 and a recent h-index of 21 (since 2020), a distinguished researcher at University of Baltimore, specializes in the field of Brand Management, Innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

How Likely Are Viewers to Watch Television Commercials: A Connectedness Perspective

Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry

Dennis Pitta Information

University

Position

___

Citations(all)

5022

Citations(since 2020)

1462

Cited By

5307

hIndex(all)

31

hIndex(since 2020)

21

i10Index(all)

51

i10Index(since 2020)

25

Email

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University Profile Page

University of Baltimore

Google Scholar

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Dennis Pitta Skills & Research Interests

Brand Management

Innovation

Top articles of Dennis Pitta

Title

Journal

Author(s)

Publication Date

How Likely Are Viewers to Watch Television Commercials: A Connectedness Perspective

Journal of Applied Marketing Theory

Velitchka D Kaltcheva

Anthony Patino

Dennis Pitta

2023

Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry

International Journal of Pharmaceutical and Healthcare Marketing

Lea Prevel Katsanis

Dennis Pitta

Anne Morinville

2021/3/22

See List of Professors in Dennis Pitta University(University of Baltimore)