Deborah Roedder John
University of Minnesota-Twin Cities
H-index: 39
North America-United States
Top articles of Deborah Roedder John
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field | Cornelia Pechmann Deborah Roedder John Lan Nguyen Chaplin | 2023/12/21 | |
When do bad things happen to good brands? Understanding internal and external sources of brand dilution | Barbara Loken Deborah Roedder John | 2023/4/28 | |
Children as consumers: A review of 50 years of research in marketing. | Deborah Roedder John Lan Nguyen Chaplin | 2022 | |
Building brands for the emerging bicultural market: The appeal of paradox brands | Journal of Consumer Research | Maria A Rodas Deborah Roedder John Carlos J Torelli | 2021/12/1 |
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior | International Journal of Research in Marketing | Yajin Wang Deborah Roedder John Vladas Griskevicious | 2021/3/1 |
The secrecy effect: Secret consumption increases women’s product evaluations and choice | Journal of Consumer Research | Maria A Rodas Deborah Roedder John | 2020/4/1 |
Co-Authors
