david roca

david roca

Universidad Autónoma de Barcelona

H-index: 13

Europe-Spain

About david roca

david roca, With an exceptional h-index of 13 and a recent h-index of 9 (since 2020), a distinguished researcher at Universidad Autónoma de Barcelona, specializes in the field of Publicitat, gènere, contrapublicitat, creativitat.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sound transmission loss enhancement through triple-peak coupled resonances acoustic metamaterials

Creatius made in Barcelona: consells sobre la creativitat publicitària

The glass ceiling effect in Spanish advertising creative departments

Machine learning in solid mechanics: Application to acoustic metamaterial design

How does femvertising work in a patriarchal context? An unwavering consumer perspective

How loud does the Lion roar?: Awards as signals of quality for advertising creatives

Sick of awards: hidden costs of signaling for advertising creatives

Efectos del nombre de la marca sobre el comportamiento: el caso de la contrapublicidad del alcohol

david roca Information

University

Position

___

Citations(all)

496

Citations(since 2020)

214

Cited By

425

hIndex(all)

13

hIndex(since 2020)

9

i10Index(all)

17

i10Index(since 2020)

8

Email

University Profile Page

Universidad Autónoma de Barcelona

Google Scholar

View Google Scholar Profile

david roca Skills & Research Interests

Publicitat

gènere

contrapublicitat

creativitat

Top articles of david roca

Title

Journal

Author(s)

Publication Date

Sound transmission loss enhancement through triple-peak coupled resonances acoustic metamaterials

International Journal of Mechanical Sciences

G Sal-Anglada

D Yago

J Cante

J Oliver

D Roca

2024/3/15

Creatius made in Barcelona: consells sobre la creativitat publicitària

David Roca

Unai Martínez

María Felip

2024/2/5

The glass ceiling effect in Spanish advertising creative departments

Communication & Society

David Roca

Priscila Chalá-Mejía

Aína Suárez

2024/4/25

Machine learning in solid mechanics: Application to acoustic metamaterial design

International Journal for Numerical Methods in Engineering

D Yago

Gaston Sal‐Anglada

D Roca

J Cante

J Oliver

2024/4/5

How does femvertising work in a patriarchal context? An unwavering consumer perspective

Corporate Communications: An International Journal

Aleena Amir

David Roca

Lubaba Sadaf

Asfia Obaid

2024/3/20

How loud does the Lion roar?: Awards as signals of quality for advertising creatives

Journal of Marketing Communications

Saraí Meléndez-Rodríguez

David Roca

2023/7/21

Sick of awards: hidden costs of signaling for advertising creatives

International Journal of Advertising

Saraí Meléndez-Rodríguez

David Roca

2023/11/17

Efectos del nombre de la marca sobre el comportamiento: el caso de la contrapublicidad del alcohol

Revista Mediterránea de Comunicación

David Roca-Correa

Patricia Lázaro-Pernias

Alfonso González-Quesada

2023/10/12

Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach

Gender in Management: An International Journal

David Roca

Aina Suárez

Saraí Meléndez-Rodríguez

2023/8/3

Una manifestación de la creatividad en publicidad: la dirección de arte

David Roca

2021

Young people's drinking habits

David Roca

Patrícia Lázaro Pernias

Alfonso González Quesada

2020

See List of Professors in david roca University(Universidad Autónoma de Barcelona)