David J. Ortinau
University of South Florida
H-index: 23
North America-United States
Top articles of David J. Ortinau
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands | Journal of Business Research | Lisa Monahan Jennifer A Espinosa Jeff Langenderfer David J Ortinau | 2023/1/1 |
Special Session: Scale Measurements Review 101: Understanding Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research: An Abstract | David J Ortinau Barry J Babin John B Ford Nina Krey David Locander | 2022/5/25 | |
Principios de investigación de mercados | JOSEPH HAIR DAVID ORTINAU DANNA HARRISON | 2021 | |
Essentials of marketing research | F Joseph Jr J David E Harrison Dana | 2021 | |
Exploring an adaptability approach: how creative return processors impact firm performance | The International Journal of Logistics Management | Jennifer A Espinosa James Stock David J Ortinau Lisa Monahan | 2021/7/22 |
Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research: An Abstract | David J Ortinau Barry J Babin John B Ford | 2021/6/1 | |
Science is about corroborating empirical evidence, even in academic business research journals | Barry J Babin David J Ortinau Jean-Luc Herrmann Carmen Lopez | 2021/3/1 | |
Special Session: How Do We Properly Quality Control Crowdsourced Data? A Round Table Discussion: An Abstract | Aaron D Arndt John B Ford Barry J Babin David J Ortinau | 2020/12/14 |
