Daniel O'Keefe
North Western University
H-index: 48
Asia-Bangladesh
Top articles of Daniel O'Keefe
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Comparison conditions in research on persuasive message effects: Aligning evidence and claims about persuasiveness | Communication Methods and Measures | Daniel J O’Keefe | 2023/7/3 |
Cultural Value Adaptation in Advertising is Effective, But Not Dependable: A Meta-Analysis of 25 Years of Experimental Research | International Journal of Business Communication | Jos Hornikx Anne Janssen Daniel J O’Keefe | 2023 |
The reconstructability of persuasive message variables affects the variability of experimental effect sizes: evidence and implications | Human Communication Research | Hans Hoeken Daniel J O’Keefe | 2022/10/1 |
Charles Arthur Willard (1945–2021): In Memoriam | Barbara J O’Keefe Daniel J O’Keefe | 2022/3 | |
Message design choices don't make much difference to persuasiveness and can't be counted on—Not even when moderating conditions are specified | Daniel J O'Keefe Hans Hoeken | 2021/6/29 | |
Persuasive message pretesting using non-behavioral outcomes: Differences in attitudinal and intention effects as diagnostic of differences in behavioral effects | Journal of Communication | Daniel J O’Keefe | 2021/8/1 |
Message pretesting using perceived persuasiveness measures: reconsidering the correlational evidence | Communication Methods and Measures | Daniel J O’Keefe | 2020/1/2 |
Co-Authors
