Cristina Sánchez-Blanco

Cristina Sánchez-Blanco

Universidad de Navarra

H-index: 10

Europe-Spain

About Cristina Sánchez-Blanco

Cristina Sánchez-Blanco, With an exceptional h-index of 10 and a recent h-index of 7 (since 2020), a distinguished researcher at Universidad de Navarra, specializes in the field of account planning, advertising, fashion brands, digital, consumer.

His recent articles reflect a diverse array of research interests and contributions to the field:

E-commerce as a source of revenue in Spanish digital news media

Instagram: Digital Behavior in Luxury Fashion Brands

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Revenue diversification strategies of online news organisations: subscriptions and memberships

The impact of market-driven revenues on the boundaries of journalism

Capítulo 9. Papel de las redes sociales

Mediatization of fashion: an approach from the perspective of digital media logic

Mediatization: understanding the rise of fashion exhibitions

Cristina Sánchez-Blanco Information

University

Position

School of Communication

Citations(all)

456

Citations(since 2020)

210

Cited By

290

hIndex(all)

10

hIndex(since 2020)

7

i10Index(all)

10

i10Index(since 2020)

5

Email

University Profile Page

Universidad de Navarra

Google Scholar

View Google Scholar Profile

Cristina Sánchez-Blanco Skills & Research Interests

account planning

advertising

fashion brands

digital

consumer

Top articles of Cristina Sánchez-Blanco

Title

Journal

Author(s)

Publication Date

E-commerce as a source of revenue in Spanish digital news media

Media and Communication

Alfonso Vara-Miguel

Cristina Sánchez-Blanco

Samuel Negredo-Bruna

Charo Sádaba-Chalezquer

2023/11

Instagram: Digital Behavior in Luxury Fashion Brands

Marta Torregrosa

Cristina Sánchez-Blanco

Patricia SanMiguel

Jorge del Río Pérez

2023/7/2

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Global Marketing Conference

Patricia SanMiguel

Cristina Sánchez-Blanco

Marta Torregrosa

Jorge del Río

2023/7

Revenue diversification strategies of online news organisations: subscriptions and memberships

Profesional de la información

Alfonso Vara-Miguel

Charo Sádaba

Samuel Negredo

Cristina Sánchez-Blanco

2023/3/1

The impact of market-driven revenues on the boundaries of journalism

Alfonso Vara-Miguel

Cristina Sánchez-Blanco

2023/12/7

Capítulo 9. Papel de las redes sociales

Espejo de Monografías de Comunicación Social

Cristina Sánchez-Blanco

Charo Sádaba Chalezquer

2022/6/7

Mediatization of fashion: an approach from the perspective of digital media logic

Marta Torregrosa Puig

Javier Serrano-Puche

Cristina Sánchez-Blanco

2021/9/19

Mediatization: understanding the rise of fashion exhibitions

Marta Torregrosa

Cristina Sánchez-Blanco

2021/6/28

Advertising format evolution in fashion brands’ communication: contagious case study 2010–2020

Cristina Sánchez-Blanco

Jorge del Río Pérez

Marta Torregrosa

Elena Luisa Sanjurjo

2021/6/28

Capítulo 5. Los usos y las preferencias informativas de los públicos: evasión informativa y exposición incidental; itinerarios, participación y redes sociales; radio, audio y …

Espejo de Monografías de Comunicación Social

Javier Serrano-Puche

Elsa Moreno Moreno

Avelino Amoedo

María del Pilar Martínez-Costa

Charo Sádaba

...

2021/5/18

Funding sustainable online news: Sources of revenue in digital-native and traditional media in Spain

Sustainability

Alfonso Vara-Miguel

Cristina Sánchez-Blanco

Charo Sádaba Chalezquer

Samuel Negredo

2021/10/14

J. Walter Thompson: the origin and development of account planning

Journal of Historical Research in Marketing

Cristina Sánchez-Blanco

2020/4/8

News consumption of hard and soft topics in Spain: Sources, formats and access routes

Communications

María Pilar Martínez-Costa

Cristina Sánchez-Blanco

Javier Serrano-Puche

2020/5/26

Mecanismos comportamentales como predicción del uso de ad blocking en usuarios de noticias online

Revista de Comunicación

Cristina Sánchez-Blanco

Charo Sádaba

Elena-Luisa Sanjurjo-Sanmartín

2020/9

See List of Professors in Cristina Sánchez-Blanco University(Universidad de Navarra)

Co-Authors

H-index: 26
Bienvenido León

Bienvenido León

Universidad de Navarra

H-index: 26
José Fernández-Cavia

José Fernández-Cavia

Universidad Pompeu Fabra

H-index: 23
María del Pilar Martinez-Costa Pérez

María del Pilar Martinez-Costa Pérez

Universidad de Navarra

H-index: 22
Francisco J. Pérez-Latre (ORCID: 0000-0002-9844-3496)

Francisco J. Pérez-Latre (ORCID: 0000-0002-9844-3496)

Universidad de Navarra

H-index: 21
Javier Serrano-Puche

Javier Serrano-Puche

Universidad de Navarra

H-index: 13
Idoia Portilla Manjón

Idoia Portilla Manjón

Universidad de Navarra

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