Cong Li
University of Miami
H-index: 25
North America-United States
Top articles of Cong Li
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Sharing news with online friends: A study of network homophily, network size, and news type | Telematics and informatics | Ruoyu Sun Cong Li Barbara Millet Khudejah Iqbal Ali John Petit | 2022/2/1 |
In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers | Frontiers in Psychology | Gunwoo Yoon Cong Li John Juyoung Choi | 2022/11/16 |
Fake news on Facebook: examining the impact of heuristic cues on perceived credibility and sharing intention | Internet research | Khudejah Ali Cong Li Khawaja Zain-ul-abdin Muhammad Adeel Zaffar | 2022/1/18 |
The effects of emotions, individual attitudes towards vaccination, and social endorsements on perceived fake news credibility and sharing motivations | Computers in human behavior | Khudejah Ali Cong Li Syed Ali Muqtadir | 2022/9/1 |
Spiral of Silence or Social Loafing? A Parallel Mechanism to Explain Why People Defend Their Stances on Controversial Sociopolitical Issues | International Journal of Communication | Cheng Hong Cong Li | 2022/6 |
A good dentist or not: understanding the role of storytelling in online dentist reviews | Online Information Review | Bingjing Mao Cong Li | 2022/3/9 |
Will consumers silence themselves when brands speak up about sociopolitical issues? Applying the spiral of silence theory to consumer boycott and buycott behaviors | Journal of Nonprofit & Public Sector Marketing | Cheng Hong Cong Li | 2020/12/29 |
Fewer people, more flames: How pre-existing beliefs and volume of negative comments impact online news readers’ verbal aggression | Telematics and informatics | John Petit Cong Li Khudejah Ali | 2021/1/1 |
Measuring attitude toward the ad: A test of using arbitrary scales and “p < .05” criterion | International journal of market research | Cong Li Khudejah Ali | 2021/9 |
Can we stop the spread of false information on vaccination? How online comments on vaccination news affect readers’ credibility assessments and sharing behaviors | Science communication | John Petit Cong Li Barbara Millet Khudejah Ali Ruoyu Sun | 2021/8 |
Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation | Internet Research | Yeunjae Lee Su Yeon Cho Ruoyu Sun Cong Li | 2020 |
Inspection or play? A study of how augmented reality technology can be utilized in advertising | Journal of interactive advertising | Wan-Hsiu Sunny Tsai Shiyun Chloe Tian Ching-Hua Chuan Cong Li | 2020/9/1 |
Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers | International journal of market research | Cong Li Gunwoo Yoon John Petit | 2020/7 |
How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers | International Review on Public and Nonprofit Marketing | Cheng Hong Cong Li | 2020/8/21 |
Effects of uniqueness, news valence, and liking on personalization of company news | Journalism & mass communication quarterly | Cong Li Cheng Hong Zifei Fay Chen | 2020/12 |
To support or to boycott: a public segmentation model in corporate social advocacy | Journal of Public Relations Research | Cheng Hong Cong Li | 2020/12/28 |
Co-Authors
