Clay M. Craig

Clay M. Craig

Texas State University

H-index: 11

North America-United States

About Clay M. Craig

Clay M. Craig, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at Texas State University,

His recent articles reflect a diverse array of research interests and contributions to the field:

Podcasting on purpose: Exploring motivations for podcast use among young adults

Navigating the New Normal: Teaching in the Time of COVID

Advercasting: Young Adult Preferences for Advertising Placement in Podcasts

The Ads Must Go On: A Thematic Analysis of COVID-19 in Global Ads

Is it good for me? A content analysis of the healthiness of foods advertised in magazines

Super Bowl LI Advertisers Strategic Playbook: Brand Promotion Working Overtime

Prosocial consumer socialization: how socialization agents impact prosocial attitudes and behavior

Eat Up? A Content Analysis of Gender Roles and Representation within Food Advertising

Clay M. Craig Information

University

Position

___

Citations(all)

510

Citations(since 2020)

387

Cited By

219

hIndex(all)

11

hIndex(since 2020)

11

i10Index(all)

15

i10Index(since 2020)

12

Email

University Profile Page

Texas State University

Google Scholar

View Google Scholar Profile

Top articles of Clay M. Craig

Title

Journal

Author(s)

Publication Date

Podcasting on purpose: Exploring motivations for podcast use among young adults

International Journal of Listening

Clay Martin Craig

Mary Elizabeth Brooks

Shannon Bichard

2023/1/2

Navigating the New Normal: Teaching in the Time of COVID

Journal of Effective Teaching in Higher Education

Clay Craig

Andrea Bergstrom

Mary E Brooks

Shannon Bichard

2022/12/22

Advercasting: Young Adult Preferences for Advertising Placement in Podcasts

Advertising & Society Quarterly

Mary E Brooks

Shannon Bichard

Clay M Craig

2022

The Ads Must Go On: A Thematic Analysis of COVID-19 in Global Ads

Ohio Communication Journal

Mary Elizabeth Brooks

Shannon Bichard

Clay Craig

Andrea Bergstrom

2022

Is it good for me? A content analysis of the healthiness of foods advertised in magazines

Atlantic Journal of Communication

Mark Allen Flynn

Tristyn Surprenant

Clay M Craig

Andrea Bergstrom

2022/1/1

Super Bowl LI Advertisers Strategic Playbook: Brand Promotion Working Overtime

Southwestern Mass Communication Journal

Clay Craig

Shannon Bichard

Mary Liz Brooks

2021/12/19

Prosocial consumer socialization: how socialization agents impact prosocial attitudes and behavior

Atlantic Journal of Communication

Clay M Craig

Mary E Brooks

Shannon Bichard

2021/5/27

Eat Up? A Content Analysis of Gender Roles and Representation within Food Advertising

Journal of Magazine Media

Andrea M Bergstrom

Clay M Craig

Mark A Flynn

2021

Escaping the routine: Unlocking group intervention

Communication Teacher

Clay Craig

Prisca S Ngondo

Michael Devlin

Jennifer Scharlach

2020/1/2

All guest speakers are not created equal: Diverse students require diverse speakers

Journal of Advertising Education

Clay M Craig

Andrea M Bergstrom

Jenny Buschhorn

2020/11

Exploring ads of the world: How social issues are framed in global advertisements

Howard Journal of Communications

Mary Elizabeth Brooks

Clay M Craig

Shannon Bichard

2020/3/14

See List of Professors in Clay M. Craig University(Texas State University)