Chun Zhang
University of Vermont
H-index: 19
North America-United States
Top articles of Chun Zhang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands | International Marketing Review | Ruiyang Hong Zhe Zhang Chun Zhang Zuohao Hu | 2023/2/27 |
Do emerging market multinational corporations headquarter-subsidiary relationships foster subsidiary innovation and performance in developed markets? | Industrial Marketing Management | Lei Wang Chun Zhang | 2023/10/1 |
The bright side of trust‐less relationships: A dyadic investigation of the role of trust congruence on supplier knowledge acquisition across borders | Journal of Operations Management | Lei Wang Chun Zhang Sriram Narayanan | 2023/10 |
Corporate social responsibility and sustainability practices in B2B markets: A review and research agenda | María del Carmen de Nieves Nieto Juan Andrés Bernal Conesa Antonio Juan Briones Penalver José António C Santos | 2018 | |
Managing business-to-business disruptions: Surviving and thriving in the face of challenges | Industrial Marketing Management | Chun Zhang HZ Gao | 2022 |
The influence of unilateral supplier transaction-specific investments on international buyer opportunism: empirical findings from local suppliers in China | International Marketing Review | Lei Wang Chun Zhang Jun Li Dong Huo Xing Fan | 2020/4/14 |
