Chuan He

Chuan He

University of Colorado Boulder

H-index: 11

North America-United States

About Chuan He

Chuan He, With an exceptional h-index of 11 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Colorado Boulder, specializes in the field of Advertising, search, pricing strategies, channel contracts, Internet marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

A Model of Product Line Marketing

The Promise and Peril of Dynamic Targeted Pricing

The economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings

Low-price guarantees in a dual channel of distribution

Strategic implications of confirmation bias‐inducing advertising

Chuan He Information

University

Position

___

Citations(all)

799

Citations(since 2020)

357

Cited By

565

hIndex(all)

11

hIndex(since 2020)

10

i10Index(all)

11

i10Index(since 2020)

10

Email

University Profile Page

University of Colorado Boulder

Google Scholar

View Google Scholar Profile

Chuan He Skills & Research Interests

Advertising

search

pricing strategies

channel contracts

Internet marketing

Top articles of Chuan He

Title

Journal

Author(s)

Publication Date

A Model of Product Line Marketing

Management Science

Chuan He

Shaowei Ke

Xingtan Zhang

2022/8

The Promise and Peril of Dynamic Targeted Pricing

International Journal of Research in Marketing

Sung H Ham

Chuan He

Dan Zhang

2022/12/1

The economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings

Building and Environment

Yingli Lou

Yizhi Yang

Yunyang Ye

Chuan He

Wangda Zuo

2022

Low-price guarantees in a dual channel of distribution

Marketing Science

Juncai Jiang

Chuan He

2021/7

Strategic implications of confirmation bias‐inducing advertising

Production and Operations Management

Rajesh Bagchi

Sung H Ham

Chuan He

2020/6

See List of Professors in Chuan He University(University of Colorado Boulder)