Christine M. Kowalczyk

Christine M. Kowalczyk

East Carolina University

H-index: 9

North America-United States

About Christine M. Kowalczyk

Christine M. Kowalczyk, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at East Carolina University, specializes in the field of Consumer behavior - celebrity brands, influencers, non-traditional advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Impact of Compressing MBA Courses on Student Satisfaction: Empirical Results

Navigating farm waste problems: introducing the Gleaning Innovation Framework

Understanding the antecedents to luxury brand consumer behavior

Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective

Understanding the luxury Brand consumer: a proposed conceptual framework

Gleaning: Turning food waste at farms into marketable products

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Christine M. Kowalczyk Information

University

Position

___

Citations(all)

968

Citations(since 2020)

843

Cited By

337

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

9

i10Index(since 2020)

9

Email

University Profile Page

East Carolina University

Google Scholar

View Google Scholar Profile

Christine M. Kowalczyk Skills & Research Interests

Consumer behavior - celebrity brands

influencers

non-traditional advertising

Top articles of Christine M. Kowalczyk

Title

Journal

Author(s)

Publication Date

The Impact of Compressing MBA Courses on Student Satisfaction: Empirical Results

Education Sciences

William Swart

Christine M Kowalczyk

2024/4/7

Navigating farm waste problems: introducing the Gleaning Innovation Framework

International Journal of Retail & Distribution Management

Steven M Mueller

Christine M Kowalczyk

Brian J Taillon

William J Rowe

2023/11/17

Understanding the antecedents to luxury brand consumer behavior

Journal of Product & Brand Management

Christine M Kowalczyk

Natalie A Mitchell

2022/3/25

Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective

Services Marketing Quarterly

Trang P Tran

McKenzie May

Christine M Kowalczyk

2022/1/2

Understanding the luxury Brand consumer: a proposed conceptual framework

Natalie A Mitchell

Christine Kowalczyk

2021

Gleaning: Turning food waste at farms into marketable products

Food waste management: Solving the wicked problem

Christine M Kowalczyk

Brian J Taillon

Laura Hearn

2020

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Journal of Product & Brand Management

Brian J Taillon

Steven M Mueller

Christine M Kowalczyk

Daniel N Jones

2020/6/29

See List of Professors in Christine M. Kowalczyk University(East Carolina University)