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Christina Saenger

Christina Saenger

Youngstown State University

H-index: 9

North America-United States

About Christina Saenger

Christina Saenger, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at Youngstown State University, specializes in the field of Consumer behavior, identity, word of mouth, advertising and social media, memory.

His recent articles reflect a diverse array of research interests and contributions to the field:

How limited consumption experiences affect word of mouth

An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships

Celebrity influence on word of mouth: the interplay of power states and power expectations

Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat

Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments

Christina Saenger Information

University

Position

Associate Professor of Marketing

Citations(all)

356

Citations(since 2020)

256

Cited By

164

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

9

i10Index(since 2020)

8

Email

Access Email

University Profile Page

Youngstown State University

Google Scholar

View Google Scholar Profile

Christina Saenger Skills & Research Interests

Consumer behavior

identity

word of mouth

advertising and social media

memory

Top articles of Christina Saenger

Title

Journal

Author(s)

Publication Date

How limited consumption experiences affect word of mouth

Marketing Letters

Christina Saenger

Veronica L Thomas

2021/6

An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships

Psychology & Marketing

Dora Bock

Veronica Thomas

Jeremy Wolter

Christina Saenger

Pei Xu

2021/3

Celebrity influence on word of mouth: the interplay of power states and power expectations

Marketing Letters

Veronica L Thomas

Kendra Fowler

Christina Saenger

2020/3

Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat

European Journal of Marketing

Christina Saenger

Veronica L Thomas

Dora E Bock

2020/2/27

Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments

Journal of Business Research

Veronica L Thomas

Christina Saenger

2020/11/1

See List of Professors in Christina Saenger University(Youngstown State University)