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Chris Yang

Chris Yang

Appalachian State University

H-index: 16

North America-United States

About Chris Yang

Chris Yang, With an exceptional h-index of 16 and a recent h-index of 13 (since 2020), a distinguished researcher at Appalachian State University, specializes in the field of New media advertising, advertising regulation, international advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

US Election 2020: Intentions to participate in political crowdfunding during COVID-19 pandemic

Understanding the roles of risk and trust in the context of collaborative consumption: A test of competing models

Social Media Use, Political Participation, and Civic Engagement in Election 2016

Chris Yang Information

University

Position

Associate Professor of Advertising

Citations(all)

1361

Citations(since 2020)

747

Cited By

904

hIndex(all)

16

hIndex(since 2020)

13

i10Index(all)

18

i10Index(since 2020)

13

Email

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University Profile Page

Appalachian State University

Google Scholar

View Google Scholar Profile

Chris Yang Skills & Research Interests

New media advertising

advertising regulation

international advertising

Top articles of Chris Yang

Title

Journal

Author(s)

Publication Date

US Election 2020: Intentions to participate in political crowdfunding during COVID-19 pandemic

Administrative Sciences

Hasnan Baber

Riri Kusumarani

Hongwei Yang

2022/7/6

Understanding the roles of risk and trust in the context of collaborative consumption: A test of competing models

Journal of Customer Behaviour

Lixuan Zhang

Hongwei Yang

Iryna Pentina

2021/12/31

Social Media Use, Political Participation, and Civic Engagement in Election 2016

The Journal of Social Media in Society

H Yang

N. Paul

J. DeHart

2020/12/31

See List of Professors in Chris Yang University(Appalachian State University)