Chiara Giachino

Chiara Giachino

Università degli Studi di Torino

H-index: 14

Europe-Italy

About Chiara Giachino

Chiara Giachino, With an exceptional h-index of 14 and a recent h-index of 12 (since 2020), a distinguished researcher at Università degli Studi di Torino, specializes in the field of marketing, family business, innovation, entrepreneurship, tourism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

Women’s football: don’t judge me, support me! evidence from young generations

The effects of influencer endorsement services on crowdfunding campaigns

Metaverse, museums and disabilities: bridging the gap between customer experience and fruition

Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent

Is Generation Z ready to fly into the space? The future of tourism is coming

Crowdfunding, art and the metaverse: a new perspective on willingness to give

Chiara Giachino Information

University

Position

Business and Management

Citations(all)

894

Citations(since 2020)

787

Cited By

318

hIndex(all)

14

hIndex(since 2020)

12

i10Index(all)

21

i10Index(since 2020)

16

Email

University Profile Page

Università degli Studi di Torino

Google Scholar

View Google Scholar Profile

Chiara Giachino Skills & Research Interests

marketing

family business

innovation

entrepreneurship

tourism

Top articles of Chiara Giachino

Title

Journal

Author(s)

Publication Date

Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk

Journal of Marketing Communications

Stefano Massaglia

Giulia Mastromonaco

Danielle Borra

Chiara Giachino

Augusto Bargoni

...

2024/4/4

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

Psychology & Marketing

Augusto Bargoni

Chiara Giachino

Rada Gutuleac

Dalia Streimikiene

2024/1/31

Women’s football: don’t judge me, support me! evidence from young generations

Soccer & Society

Chiara Giachino

Maurizio Valenti

Alessandro Bonadonna

Luigi Bollani

2024/1/2

The effects of influencer endorsement services on crowdfunding campaigns

Journal of Services Marketing

Augusto Bargoni

Chiara Giachino

Enrico Battisti

Lea Iaia

2023/2/14

Metaverse, museums and disabilities: bridging the gap between customer experience and fruition

Cristina Caterina Amitrano

Augusto Bargoni

Chiara Giachino

2023

Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent

Augusto Bargoni

Chiara Giachino

Rada Gutuleac

Ciro Troise

2023

Is Generation Z ready to fly into the space? The future of tourism is coming

Futures

Chiara Giachino

Francesca Pucciarelli

Luigi Bollani

Alessandro Bonadonna

2023/1/1

Crowdfunding, art and the metaverse: a new perspective on willingness to give

16th Annual Conference of the EuroMed Academy of Business

Rada Gutuleac

Augusto Bargoni

Chiara Giachino

2023/9/27

eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding

Journal of Business Research

Chiara Giachino

Niccolò Nirino

Erasmia Leonidou

Loukas Glyptis

2023/1/1

A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?

Technological Forecasting and Social Change

Augusto Bargoni

Chiara Giachino

Ciro Troise

Gazi Mahabubul Alam

Roberto Quaglia

2023/3/1

Urban area and nature-based solution: Is this an attractive solution for Generation Z?

Land Use Policy

Chiara Giachino

Luigi Bollani

Elisa Truant

Alessandro Bonadonna

2022/1/1

Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of K-means cluster analysis

British Food Journal

Augusto Bargoni

Bernardo Bertoldi

Chiara Giachino

Gabriele Santoro

2022/11/3

Communicating in a digital world: The museums evolution

Chiara Giachino

2022/10/26

Air transport and mood in younger generations: The role of travel significance and COVID-19

Journal of air transport management

Enrico Battisti

Chiara Giachino

Lea Iaia

Ioanna Stylianou

Andreas Papatheodorou

2022/8/1

Communicate in a digitalized world. The museums’ evolution.

Chiara Giachino

2022

Acknowledgment to Reviewers of Tourism and Hospitality in 2021

Juliana Araújo Alves

Sven Gross

Jacopo Baggio

Juan María Hernández

Carla Barbieri

...

2022

Space tourism: A new frontier for future generations

Journal of Smart Tourism

Chiara Giachino

Francesca Pucciarelli

Luigi Bollani

Alessandro Bonadonna

Chulmo Koo

2021

Il pensiero manageriale e scenari evolutivi

Bernardo Bertoldi

Chiara Giachino

2021

Le CollabHouse e gli intermediari" invisibili" tra aziende e influencer

HARVARD BUSINESS REVIEW ITALIA

Chiara Giachino

2021

Modelli di implementazione della strategia

Augusto Bargoni

Chiara Giachino

2021

See List of Professors in Chiara Giachino University(Università degli Studi di Torino)