Chenting Su

Chenting Su

City University of Hong Kong

H-index: 33

Asia-Hong Kong

About Chenting Su

Chenting Su, With an exceptional h-index of 33 and a recent h-index of 29 (since 2020), a distinguished researcher at City University of Hong Kong, specializes in the field of B2B Marketing, Internet Marketing, Consumer group Decision Making.

His recent articles reflect a diverse array of research interests and contributions to the field:

To defend or not to defend? How responses to negative customer review affect prospective customers’ distrust and purchase intention

Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle

Mitigating the negative effects of regional clustering in franchising: The roles of governance mechanisms

Chenting Su Information

University

Position

Chair Professor of Marketing

Citations(all)

8406

Citations(since 2020)

3635

Cited By

6329

hIndex(all)

33

hIndex(since 2020)

29

i10Index(all)

43

i10Index(since 2020)

40

Email

University Profile Page

City University of Hong Kong

Google Scholar

View Google Scholar Profile

Chenting Su Skills & Research Interests

B2B Marketing

Internet Marketing

Consumer group Decision Making

Top articles of Chenting Su

Title

Journal

Author(s)

Publication Date

To defend or not to defend? How responses to negative customer review affect prospective customers’ distrust and purchase intention

Journal of Interactive Marketing

Haichuan Zhao

Lan Jiang

Chenting Su

2020/5

Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy

Industrial Marketing Management

Xiaoling Li

Xingyao Ren

Liping Qian

Chenting Su

2020/2/1

Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle

Industrial Marketing Management

Lu Shen

Chenting Su

Xu Vivian Zheng

Guijun Zhuang

2020/1/1

Mitigating the negative effects of regional clustering in franchising: The roles of governance mechanisms

Journal of Retailing

Xu Vivian Zheng

Li Jenny Ji

Chenting Su

2020/9/1

See List of Professors in Chenting Su University(City University of Hong Kong)