Cham Tat-Huei

About Cham Tat-Huei

Cham Tat-Huei, With an exceptional h-index of 33 and a recent h-index of 33 (since 2020), a distinguished researcher at Universiti Tunku Abdul Rahman, specializes in the field of Medical Tourism, Service Marketing, Higher Education, Technology Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

Counteracting the impact of online fake news on brands

Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets

Unlocking sustainable resource management: A comprehensive SWOT and thematic analysis of FinTech with a focus on mineral management

How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

Is ‘she’more impulsive (to pleasure) than ‘him’during livestream e-commerce shopping?

Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption

Adapt or die: a competitive digital supply chain quality management strategy

Cham Tat-Huei Information

University

Position

Assistant Professor Malaysia

Citations(all)

4743

Citations(since 2020)

4532

Cited By

807

hIndex(all)

33

hIndex(since 2020)

33

i10Index(all)

53

i10Index(since 2020)

53

Email

University Profile Page

Google Scholar

Cham Tat-Huei Skills & Research Interests

Medical Tourism

Service Marketing

Higher Education

Technology Management

Top articles of Cham Tat-Huei

Title

Journal

Author(s)

Publication Date

Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

Young Consumers

Chee-Hua Chin

Winnie Poh Ming Wong

Tat-Huei Cham

Jun Zhou Thong

Jill Pei-Wah Ling

2024/1/2

Counteracting the impact of online fake news on brands

Journal of Computer Information Systems

Tat-Huei Cham

Boon-Liat Cheng

Eugene Cheng-Xi Aw

Garry Wei-Han Tan

Xiu-Ming Loh

...

2024/3/3

Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets

Industrial Management & Data Systems

Voon Hsien Lee

Pik-Yin Foo

Tat-Huei Cham

Teck-Soon Hew

Garry Wei-Han Tan

...

2024/2/16

Unlocking sustainable resource management: A comprehensive SWOT and thematic analysis of FinTech with a focus on mineral management

Mehrbakhsh Nilashi

Rabab Ali Abumalloh

Ooi Keng-Boon

Garry Wei-Han Tan

Tat-Huei Cham

...

2024/5/1

How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

Journal of Global Responsibility

Muhammad Rafiq

Tat-Huei Cham

Siti Hamisah Tapsir

Adil Mansoor

Muhammad Farrukh

2024/1/25

Is ‘she’more impulsive (to pleasure) than ‘him’during livestream e-commerce shopping?

Journal of Retailing and Consumer Services

Qianru Huang

Omkar Dastane

Tat-Huei Cham

Jun-Hwa Cheah

2024/5/1

Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption

International Journal of Bank Marketing

Keng-Boon Ooi

Tat-Huei Cham

Garry Wei-Han Tan

Mostafa Al-Emran

Yun-Chia Tang

2024/1/22

Adapt or die: a competitive digital supply chain quality management strategy

Journal of Enterprise Information Management

Ai-Fen Lim

Keng-Boon Ooi

Garry Wei-Han Tan

Tat-Huei Cham

Mohammad AA Alryalat

...

2024/4/22

Social media marketing in the digital age: empower consumers to win big?

Asia Pacific Journal of Marketing and Logistics

Sajjaad Moedeen

Eugene Cheng-Xi Aw

Mohammad Alryalat

Garry Wei-Han Tan

Tat-Huei Cham

...

2024/1/9

Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

Asia Pacific Journal of Marketing and Logistics

Tri Dang Quan

Garry Wei-Han Tan

Eugene Cheng-Xi Aw

Tat-Huei Cham

Sriparna Basu

...

2024/3/4

Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

Chee-Hua Chin

Winnie Poh-Ming Wong

Tat-Huei Cham

Ek-Tee Ngian

Siew-Chen Sim

...

2023/12/29

Marketing micro-credentials: understanding learners' engagement and willingness to pay more

International Journal of Educational Management

Poh Kiong Tee

Tat-Huei Cham

Eugene Cheng-Xi Aw

Adham Khudaykulov

Xiaoyu Zhang

2023/10/23

Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience

Journal of Vacation Marketing

Ziyi Gao

Jun-Hwa Cheah

Xin-Jean Lim

Siew Imm Ng

Tat-Huei Cham

...

2023/1/31

Virtual reality in tourism: adoption scepticism and resistance

Tourism Review

Tat-Huei Cham

Garry Wei-Han Tan

Eugene Cheng-Xi Aw

Keng-Boon Ooi

Teck-Weng Jee

...

2023/6/5

Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

KM Chong

Tat-Huei Cham

Evan Lau

BKM Wong

SN Syed Annuar

2023/12/29

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

International Journal of Pharmaceutical and Healthcare Marketing

Faerozh Madli

Stephen Sondoh

Andreas Totu

T Ramayah

Yuzainy Janin

...

2023/12/19

The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

Annals of Operations Research

Rabab Ali Abumalloh

Mehrbakhsh Nilashi

Keng Boon Ooi

Garry Wei-Han

Tat-Huei Cham

...

2023/9/27

Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research

A Koohang

J Nord

K Ooi

G Tan

M Al-Emran

...

2023/1/2

What Makes Social Work Meaningful? Evidence for a Curvilinear Relationship of Meaningful Work on Work Engagement with Psychological Capital as the Moderator

Human Service Organizations: Management, Leadership & Governance

Kim-Lim Tan

Tat-Huei Cham

Adriel KS Sim

2023/5/27

The intangible values of live streaming and their effect on audience engagement

Journal of Marketing Analytics

Kah Yi Leong

Jessica Sze Yin Ho

Shehnaz Tehseen

Eiad Yafi

Tat-Huei Cham

2023/9/4

See List of Professors in Cham Tat-Huei University(Universiti Tunku Abdul Rahman)

Co-Authors

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