cengiz yilmaz

cengiz yilmaz

Orta Dogu Teknik Üniversitesi

H-index: 32

Asia-Turkey

About cengiz yilmaz

cengiz yilmaz, With an exceptional h-index of 32 and a recent h-index of 22 (since 2020), a distinguished researcher at Orta Dogu Teknik Üniversitesi, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World?

Antecedents of private-label brand purchase intention: An experimental analysis

A typology of personalisation practices in marketing in the digital age

Rethinking higher education for the emerging needs of society

Alternative marketing ethics within the context of the madinah markets and akhi organizations: The anatolian approach

cengiz yilmaz Information

University

Position

Turkey.

Citations(all)

5252

Citations(since 2020)

2074

Cited By

3676

hIndex(all)

32

hIndex(since 2020)

22

i10Index(all)

50

i10Index(since 2020)

39

Email

University Profile Page

Orta Dogu Teknik Üniversitesi

Google Scholar

View Google Scholar Profile

cengiz yilmaz Skills & Research Interests

Marketing

Top articles of cengiz yilmaz

Title

Journal

Author(s)

Publication Date

Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World?

Journal of Electronic Commerce Research

Nilsah Cavdar Aksoy

Ebru Turner Kabadayi

Cengiz Y&lmaz

Alev Kocak Alan

2023

Antecedents of private-label brand purchase intention: An experimental analysis

Journal of International Consumer Marketing

İlayda İpek

Cengiz Yılmaz

2022/8/8

A typology of personalisation practices in marketing in the digital age

Journal of marketing management

Nilsah Cavdar Aksoy

Ebru Tumer Kabadayi

Cengiz Yilmaz

Alev Kocak Alan

2021/7/24

Rethinking higher education for the emerging needs of society

Global Solutions Summit 2020 Edition

ELİF Bengü

Emeric Abrignani

İhsan Sabuncuoğlu

CENGİZ Yılmaz

2020

Alternative marketing ethics within the context of the madinah markets and akhi organizations: The anatolian approach

Is Ahlakı Dergisi

Bayram Zafer Erdoǧan

Ömer Torlak

Cengiz Yılmaz

Müjdat Özmen

Mahmut Sami İşlek

2020

See List of Professors in cengiz yilmaz University(Orta Dogu Teknik Üniversitesi)

Co-Authors

H-index: 95
Shelby D. Hunt

Shelby D. Hunt

Texas Tech University

H-index: 44
Gary S. Lynn

Gary S. Lynn

Stevens Institute of Technology

H-index: 36
Lütfihak Alpkan

Lütfihak Alpkan

Istanbul Teknik Üniversitesi

H-index: 26
Muzaffer Bodur

Muzaffer Bodur

Bogaziçi Üniversitesi

H-index: 25
Cagri Bulut

Cagri Bulut

Yasar Üniversitesi

H-index: 25
Ümit Alnıaçık

Ümit Alnıaçık

Kocaeli Üniversitesi

academic-engine