Cecilia Yin Mei, Cheong

Cecilia Yin Mei, Cheong

Universiti Malaya

H-index: 5

Asia-Malaysia

About Cecilia Yin Mei, Cheong

Cecilia Yin Mei, Cheong, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at Universiti Malaya, specializes in the field of (Critical) Genre Analysis, Multimodality, Language for Specific Purposes, Communication and Professional Discourse.

His recent articles reflect a diverse array of research interests and contributions to the field:

A genre-based investigation of the “About Us” section of private hospitals’ websites

Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis

Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy

UNDERSTANDING THE LITERARY ELEMENT ‘CHARACTER’IN MALAYSIAN PICTURE BOOKS: A MULTIMODAL ANALYSIS

Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations.

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok

Critical Communication Skills in the Context Of Aviation Management Trainees

Socio-cognitive and Professional Practice Perspectives on Chairperson Statements

Cecilia Yin Mei, Cheong Information

University

Position

___

Citations(all)

93

Citations(since 2020)

74

Cited By

25

hIndex(all)

5

hIndex(since 2020)

5

i10Index(all)

2

i10Index(since 2020)

1

Email

University Profile Page

Universiti Malaya

Google Scholar

View Google Scholar Profile

Cecilia Yin Mei, Cheong Skills & Research Interests

(Critical) Genre Analysis

Multimodality

Language for Specific Purposes

Communication and Professional Discourse

Top articles of Cecilia Yin Mei, Cheong

Title

Journal

Author(s)

Publication Date

A genre-based investigation of the “About Us” section of private hospitals’ websites

Journal of Asian Pacific Communication

Nasser Salimi Aghbolagh

Azirah Hashim

Cecilia Cheong Yin Mei

2024

Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis

Social Semiotics

Sahira Jabeen

Cecilia Yin Mei Cheong

2024/1/1

Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy

Nurliana Kamaruddin

Cecilia Cheong Yin Mei

Wah Yun Low

Azirah Hashim

2023/1/31

UNDERSTANDING THE LITERARY ELEMENT ‘CHARACTER’IN MALAYSIAN PICTURE BOOKS: A MULTIMODAL ANALYSIS

MOJES: Malaysian Online Journal of Educational Sciences

Komathy Senathy Rajah

Cecilia Cheong Yin Mei

2023/1/4

Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations.

GEMA Online Journal of Language Studies

Ying Qi Wu

Cecilia Yin Mei Cheong

2022/5/1

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok

SAGE Open

Dongmei Li

Ung T'chiang Chow

Cecilia Yin Mei Cheong

2022/11/10

Critical Communication Skills in the Context Of Aviation Management Trainees

Available at SSRN 4229619

Reshminder Kaur Satvindar Singh

CECILIA YIN MEI CHEONG

2022

Socio-cognitive and Professional Practice Perspectives on Chairperson Statements

Journal of Modern Languages

Vivian Chiew Ling Yee

Cecilia Yin Mei Cheong

2022/10/11

Move structuring and metadiscourse strategies in public listed companies’ chairperson statements

LSP International Journal

Yee Chiew Ling Vivian

Cecilia Yin Mei Cheong

2022/6/14

Reading Needs and Perception of Using Authentic Materials in Teaching Aviation Management Trainees

LSP International Journal

Reshminder Kaur Satvindar Singh

Cecilia Yin Mei Cheong

Nor Aida Abdul Rahman

2022/6/14

Exploring the literary element ‘mood’in an award-winning Malaysian picturebook: A multimodal analysis

Studies in English Language and Education

Komathy Senathy Rajah

Cecilia Yin Mei Cheong

2022/5/23

Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers

Huey Fen Cheong

Cecilia Yin Mei Cheong

2021/9/5

The Corporate Branding of Academic Institutions: Semiotic Communication of Logos and Names

Journal of Marketing for Higher Education

Ying Qi Wu

Cecilia Y. M. Cheong

2021

Spoken and Written Communication Needs of Aviation Management Trainees.

International Journal on Social and Education Sciences

Reshminder Kaur Satvindar Singh

Cecilia Yin Mei Cheong

Nor Aida Abdul Rahman

2021

The Hypertextual Gateway of Elite Chinese Universities: A Genre Analysis of the ‘About’ Webpages

Issues in Language Studies

Ying Qi Wu

Cecilia Yin Mei Cheong

2020/12/5

AN APPRAISAL ANALYSIS OF THE INTRODUCTION SECTION OF CHINESE UNIVERSITIES' WEBSITES

Journal of Language and Communication (JLC)

Ying Qi Wu

Yin Cecilia Mei Cheong

2020/9/30

The Meaning of Quality in Online/Blended Learning at a Malaysian University

Esther Smidt

Cecilia Yin Mei Cheong

Timothy Kochem

2020/7

See List of Professors in Cecilia Yin Mei, Cheong University(Universiti Malaya)

Co-Authors

H-index: 27
Azirah Hashim

Azirah Hashim

Universiti Malaya

H-index: 3
DR. HENG BUAI CHIN .

DR. HENG BUAI CHIN .

Universiti Teknologi MARA

academic-engine