Catherine Nickerson

Catherine Nickerson

Zayed University

H-index: 33

Asia-United Arab Emirates

About Catherine Nickerson

Catherine Nickerson, With an exceptional h-index of 33 and a recent h-index of 22 (since 2020), a distinguished researcher at Zayed University, specializes in the field of Business Communication, BELF, CSR.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using Scenario-Based Assessment in the Development of Students’ Digital Communication Skills and Professional Competence

Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?

English for specific business purposes in the United Arab Emirates

Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector

Teaching Business English in the UAE to Undergraduate Learners: A Learner-Centred Approach

Playing the corporate language game: An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations

Putting research into practice: beyond textbook email task design for pre-experience business English learners

The Englishes of business

Catherine Nickerson Information

University

Position

Professor of Applied Linguistics College of Humanities and Social Sciences

Citations(all)

4381

Citations(since 2020)

1540

Cited By

3408

hIndex(all)

33

hIndex(since 2020)

22

i10Index(all)

62

i10Index(since 2020)

39

Email

University Profile Page

Zayed University

Google Scholar

View Google Scholar Profile

Catherine Nickerson Skills & Research Interests

Business Communication

BELF

CSR

Top articles of Catherine Nickerson

Title

Journal

Author(s)

Publication Date

Using Scenario-Based Assessment in the Development of Students’ Digital Communication Skills and Professional Competence

Business and Professional Communication Quarterly

Catherine Nickerson

Peter Davidson

2024

Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?

Journal of Islamic Marketing

Catherine Nickerson

Effrosyni Georgiadou

Anup Menon Nandialath

2023/3/10

English for specific business purposes in the United Arab Emirates

World Englishes

Catherine Nickerson

2022/12

Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector

Journal of Islamic Marketing

Effrosyni Georgiadou

Catherine Nickerson

2022/5/23

Teaching Business English in the UAE to Undergraduate Learners: A Learner-Centred Approach

Catherine Nickerson

2022/3/17

Playing the corporate language game: An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations

Catherine Nickerson

2021/11/1

Putting research into practice: beyond textbook email task design for pre-experience business English learners

RELC Journal

Robyn Albers

Paola Trejo Vences

Catherine Nickerson

2020/4

The Englishes of business

Catherine Nickerson

2020/12/30

CSR, Cluster Groups and Stakeholder Engagement in the Indian Context: Towards Sustainable Governance Structures

Catherine Nickerson

Subrat Sahu

2020/11/29

For emerging economies such as India, both corporate governance in general and Corporate Social Responsibility (CSR) policies in particular, have begun to take centre stage …

Business Clusters: Partnering for Strategic Advantage

Catherine Nickerson

Subrat Sahu

2020/11/29

The impact of religious salience on purchase intentions: evidence from the UAE

Journal of Islamic Marketing

Catherine Nickerson

Anup Menon Nandialath

2020/10/24

See List of Professors in Catherine Nickerson University(Zayed University)