Catherine Bentham
University of Auckland
H-index: 10
Oceania-New Zealand
Top articles of Catherine Bentham
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Unraveling hybrid exchange: virtual tipping on live-streaming platforms | Internet Research | John Peikang Sun Karen V Fernandez Catherine Frethey-Bentham | 2023/4/14 |
A negative actor engagement scale for online knowledge-sharing platforms | Australasian Marketing Journal | Loic Pengtao Li Catherine Frethey-Bentham Biljana Juric Roderick J Brodie | 2023/2 |
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy | Journal of Macromarketing | Sabrina V Helm Vicki J Little Catherine Frethey-Bentham | 2023 |
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA | Journal of Macromarketing | Gregory J Brush Xiaoling Guo Amabel Hunting Catherine Frethey-Bentham | 2023/8/9 |
The lesser evil: Consumer acceptance of X-ray irradiation compared with alternative phytosanitary treatments | Appetite | Denise M Conroy Catherine Frethey-Bentham Caixia Gan Amy Errmann Jennifer Young | 2022/8/1 |
Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network | Australasian Marketing Journal | Richard G Starr Jr Andrew Q Zhu Catherine Frethey-Bentham Roderick J Brodie | 2020/8 |
The effect of marketing simulations on student engagement and academic outcomes | Marketing education review | Patrick van Esch Tania von der Heidt Catherine Frethey-Bentham Gavin Northey | 2020/1/2 |
Asymmetric framing effects and market familiarity: experimental evidence from the real estate market | Journal of Property Research | Deborah Susan Levy Catherine Frethey-Bentham William Ka Shing Cheung | 2020/1/2 |
Condoms and bananas: Shock advertising explained through congruence theory | Journal of retailing and consumer services | Michael SW Lee Felix Septianto Catherine Frethey-Bentham Esther Gao | 2020/11/1 |
