Brooke Weberling McKeever

About Brooke Weberling McKeever

Brooke Weberling McKeever, With an exceptional h-index of 20 and a recent h-index of 18 (since 2020), a distinguished researcher at University of South Carolina, specializes in the field of Public Relations, Health Communications, Nonprofit Organizations.

His recent articles reflect a diverse array of research interests and contributions to the field:

“A Victim of Our Own Success:” Testing Jenny’s First Sleepover’s Dark Satire to Improve Attitudes Toward Childhood Vaccination

Investigating membership retention: Employing public relations theory to better understand relationship management

From advocacy to activism: A multi-dimensional scale of communicative, collective, and combative behaviors

Holistic understanding of individuals’ prosocial behaviors: A configurational approach

“It’s having something that you’ve done it for”: Applying Self-Determination Theory to participants’ motivations in a for-cause physical activity event

Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts

Public relations and social responsibility: For-profit and nonprofit perspectives

“Where the truth really lies”: Listening to voices from African American communities in the Southern States about COVID-19 vaccine information and communication

Brooke Weberling McKeever Information

University

Position

Associate Professor

Citations(all)

1641

Citations(since 2020)

1206

Cited By

840

hIndex(all)

20

hIndex(since 2020)

18

i10Index(all)

29

i10Index(since 2020)

27

Email

University Profile Page

Google Scholar

Brooke Weberling McKeever Skills & Research Interests

Public Relations

Health Communications

Nonprofit Organizations

Top articles of Brooke Weberling McKeever

Title

Journal

Author(s)

Publication Date

“A Victim of Our Own Success:” Testing Jenny’s First Sleepover’s Dark Satire to Improve Attitudes Toward Childhood Vaccination

Health Communication

Robert McKeever

Beth Sundstrom

Matthew E Rhodes

Emily Ritter

Brooke W McKeever

2024/3/23

Investigating membership retention: Employing public relations theory to better understand relationship management

Journal of Nonprofit & Public Sector Marketing

Geah Pressgrove

Robert McKeever

Brooke McKeever

Richard Waters

2024/1/1

From advocacy to activism: A multi-dimensional scale of communicative, collective, and combative behaviors

Journalism & Mass Communication Quarterly

Brooke W McKeever

Robert McKeever

Minhee Choi

Shudan Huang

2023/9

Holistic understanding of individuals’ prosocial behaviors: A configurational approach

Public Relations Review

M Choi

BW McKeever

H Overton

2023/4

“It’s having something that you’ve done it for”: Applying Self-Determination Theory to participants’ motivations in a for-cause physical activity event

Journal of health psychology

John A Bernhart

Sara Wilcox

Lindsay Decker

Diane K Ehlers

Brooke W McKeever

...

2022/1

Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts

Public relations review

Minhee Choi

Brooke McKeever

2022/6/1

Public relations and social responsibility: For-profit and nonprofit perspectives

Brooke W McKeever

Kate Stewart

2022/11/1

“Where the truth really lies”: Listening to voices from African American communities in the Southern States about COVID-19 vaccine information and communication

medRxiv

Ran Zhang

Shan Qiao

Brooke McKeever

Bankole Olatosi

Xiaoming Li

2022/3/22

Philanthropic Crisis Communication

Brooke W McKeever

Minhee Choi

2022/2/25

Developing criteria for research translation decision-making in community settings: a systematic review and thematic analysis informed by the Knowledge to Action Framework and …

Marilyn E Wende

Sara Wilcox

Zoe Rhodes

Deborah Kinnard

Gabrielle Turner-McGrievy

...

2022/7/16

Improving mobile donations: exploring an advanced technology acceptance model, media preferences, and demographics of mobile donors

International Journal of Mobile Communications

Yue Zheng

Brooke Weberling McKeever

2022

Listening to voices from African American communities in the southern states about COVID-19 vaccine information and communication: A qualitative study

Vaccines

Ran Zhang

Shan Qiao

Brooke W McKeever

Bankole Olatosi

Xiaoming Li

2022/6/29

A Self-Determination Theory Application to Physical Activity in Charity Sports Events

American Journal of Lifestyle Medicine

John A Bernhart

Sara Wilcox

Brooke W McKeever

Diane K Ehlers

Jennifer R O’Neill

2022

Gun violence as a public health issue: media advocacy, framing and implications for communication

Newspaper Research Journal

Brooke W McKeever

Minhee Choi

Denetra Walker

Robert McKeever

2022

Public relations and public health: The importance of leadership and other lessons learned from “Understanding AIDS” in the 1980s

Public Relations Review

Brooke W McKeever

2021/3/1

Identifying and analyzing health-related themes in disinformation shared by conservative and liberal Russian trolls on twitter

International journal of environmental research and public health

Amir Karami

Morgan Lundy

Frank Webb

Gabrielle Turner-McGrievy

Brooke W McKeever

...

2021/2

Culture and health communication: A comparative content analysis of tweets from the United States and Korea

International journal of communication

Minhee Choi

Brooke Weberling McKeever

2020/7/28

Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Public Relations Review

L Austin

H Overton

B McKeever

DS Bortree

2020

Preparing for a COVID-19 vaccine: A mixed methods study of vaccine hesitant parents

Journal of Health Communication

Matthew E Rhodes

Beth Sundstrom

Emily Ritter

Brooke W McKeever

Robert McKeever

2020/10/2

See List of Professors in Brooke Weberling McKeever University(University of South Carolina)

Co-Authors

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