Brigitte Naderer

Brigitte Naderer

Universität Wien

H-index: 22

Europe-Austria

About Brigitte Naderer

Brigitte Naderer, With an exceptional h-index of 22 and a recent h-index of 22 (since 2020), a distinguished researcher at Universität Wien, specializes in the field of Media Effects, Media Literacy, Health Communication, Online Radicalization & Prevention, Mental Health Promotion.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying

An online world of bias. The mediating role of cognitive biases on extremist attitudes

Mainstreaming as a meta-process: A systematic review and conceptual model of factors contributing to the mainstreaming of radical and extremist positions

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial

Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons

Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate

Influencers as political agents? The potential of an unlikely source to motivate political action

Brigitte Naderer Information

University

Position

___

Citations(all)

2011

Citations(since 2020)

1835

Cited By

594

hIndex(all)

22

hIndex(since 2020)

22

i10Index(all)

40

i10Index(since 2020)

39

Email

University Profile Page

Universität Wien

Google Scholar

View Google Scholar Profile

Brigitte Naderer Skills & Research Interests

Media Effects

Media Literacy

Health Communication

Online Radicalization & Prevention

Mental Health Promotion

Top articles of Brigitte Naderer

Title

Journal

Author(s)

Publication Date

Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying

Environmental Communication

Ariadne Neureiter

Melanie Hirsch

Jörg Matthes

Brigitte Naderer

2024/3/23

An online world of bias. The mediating role of cognitive biases on extremist attitudes

Communications

Brigitte Naderer

Diana Rieger

Ulrike Schwertberger

2023

Mainstreaming as a meta-process: A systematic review and conceptual model of factors contributing to the mainstreaming of radical and extremist positions

Sophia Rothut

Heidi Schulze

Diana Rieger

Brigitte Naderer

2024/2/9

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

International Journal of Advertising

Johannes Beckert

Brigitte Naderer

2023/5/19

The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial

Suicide and Life‐Threatening Behavior

Benedikt Till

Florian Arendt

Stefanie Kirchner

Brigitte Naderer

Thomas Niederkrotenthaler

2023/12

Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons

Communications

Christian von Sikorski

Brigitte Naderer

Doreen Brandt

2023/3/6

Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate

New Media & Society

Brigitte Naderer

Ruth Wendt

Marko Bachl

Diana Rieger

2023/10/25

Influencers as political agents? The potential of an unlikely source to motivate political action

Communications

Brigitte Naderer

2023/3/6

Increasing knowledge about cognitive biases: An evaluation study of a radicalization prevention campaign targeted at European adolescents and young adults

Journal of Children and Media

Brigitte Naderer

Diana Rieger

Heidi Schulze

Sophia Rothut

2023/10/2

Das belastete Verhältnis der Kommunikations- und Medienwissenschaft zur Werbung: Zur Notwendigkeit der Schlüsselwerke der Werbeforschung

Tino GK Meitz

Nils S Borchers

Brigitte Naderer

2023/1/1

ChatGPT, artificial intelligence, and suicide prevention

Florian Arendt

Benedikt Till

Martin Voracek

Stefanie Kirchner

Gernot Sonneck

...

2023/9/22

Medienpsychologie

Özen Odağ

Margrit Schreier

2010

Social media literacy among adolescents and young adults: Results from a cross-country validation study

Social Media+ Society

Ruth Wendt

Brigitte Naderer

Marko Bachl

Diana Rieger

2023/12

Driving Forces in Green Advertisements: A Comparison of Green Advertisements in Ten Countries

Jörg Matthes

Carolin Eicher

Brigitte Naderer

Ariadne Neureiter

Desirée Schmuck

...

2022/5/11

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

International Journal of Advertising

Tim Wulf

Brigitte Naderer

Zoe Olbermann

Julian Hohner

2022/11/17

Discourse patterns used by extremist Salafists on Facebook: Identifying potential triggers to cognitive biases in radicalized content

Critical Discourse Studies

Catherine Bouko

Brigitte Naderer

Diana Rieger

Pieter Van Ostaeyen

Pierre Voué

2022/5/4

The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

Communications

Delia C Balaban

Meda Mucundorfeanu

Brigitte Naderer

2022/9/7

Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Frontiers in Psychology

Steffi De Jans

Liselot Hudders

Brigitte Naderer

Valentina De Pauw

2022/4/4

Promotion of food and beverages by German-speaking influencers popular with adolescents on TikTok, YouTube and Instagram

International journal of environmental research and public health

Eva Winzer

Brigitte Naderer

Simeon Klein

Leah Lercher

Maria Wakolbinger

2022/9/1

This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens

Journal of Children and Media

Brigitte Naderer

Christina Peter

Kathrin Karsay

2022/4/3

See List of Professors in Brigitte Naderer University(Universität Wien)

Co-Authors

H-index: 69
Jörg Matthes

Jörg Matthes

Universität Wien

H-index: 29
Desirée Schmuck

Desirée Schmuck

Katholieke Universiteit Leuven

H-index: 17
Franziska Marquart

Franziska Marquart

Københavns Universitet

H-index: 14
Kathrin Karsay

Kathrin Karsay

Katholieke Universiteit Leuven

H-index: 7
Ines Spielvogel

Ines Spielvogel

Universität Wien

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