Brett Sherrick

Brett Sherrick

Purdue University

H-index: 11

North America-United States

About Brett Sherrick

Brett Sherrick, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at Purdue University, specializes in the field of video games, media psychology, media industries.

His recent articles reflect a diverse array of research interests and contributions to the field:

The impact of casual gameplay on health attitudes and behaviors: examining persuasion in a branded game about nutrition through narrative, gameplay, and flow

How parasocial phenomena contribute to sense of community on twitch

The roles of congruity, narrative, and identification in sustainability messaging

Consumer responses to covert marketing communications: A case of native advertising disclosure in news contexts

Using narrative media to satisfy intrinsic needs: Connecting parasocial relationships, retrospective imaginative involvement, and self-determination theory.

A recipe for success: The effect of dyadic communication and cooperative gameplay on subsequent non-gaming task performance

Empirically comparing flow, narrative engagement, and enjoyment as responses to a computer game

Brett Sherrick Information

University

Position

___

Citations(all)

788

Citations(since 2020)

631

Cited By

392

hIndex(all)

11

hIndex(since 2020)

11

i10Index(all)

12

i10Index(since 2020)

12

Email

University Profile Page

Google Scholar

Brett Sherrick Skills & Research Interests

video games

media psychology

media industries

Top articles of Brett Sherrick

Title

Journal

Author(s)

Publication Date

The impact of casual gameplay on health attitudes and behaviors: examining persuasion in a branded game about nutrition through narrative, gameplay, and flow

Atlantic Journal of Communication

Brett Sherrick

2023/10/20

How parasocial phenomena contribute to sense of community on twitch

Journal of Broadcasting & Electronic Media

Brett Sherrick

Courteney Smith

Yihan Jia

Ben Thomas

Samantha B Franklin

2023/1/1

The roles of congruity, narrative, and identification in sustainability messaging

Communication Research Reports

Brett Sherrick

Jennifer Hoewe

2022/3/15

Consumer responses to covert marketing communications: A case of native advertising disclosure in news contexts

Journal of Promotion Management

Ilwoo Ju

Hyunmin Lee

Brett Sherrick

2022/10/3

Using narrative media to satisfy intrinsic needs: Connecting parasocial relationships, retrospective imaginative involvement, and self-determination theory.

Psychology of Popular Media

Brett Sherrick

Jennifer Hoewe

David R Ewoldsen

2022/7

A recipe for success: The effect of dyadic communication and cooperative gameplay on subsequent non-gaming task performance

Human Communication Research

John A Velez

Michael Schmierbach

Brett Sherrick

Seung Woo Chae

Ryan R Tan

...

2021/10/1

Empirically comparing flow, narrative engagement, and enjoyment as responses to a computer game

Atlantic Journal of Communication

Brett Sherrick

2021/8/8

See List of Professors in Brett Sherrick University(Purdue University)

Co-Authors

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