Breda McCarthy

Breda McCarthy

James Cook University

H-index: 22

Oceania-Australia

About Breda McCarthy

Breda McCarthy, With an exceptional h-index of 22 and a recent h-index of 17 (since 2020), a distinguished researcher at James Cook University, specializes in the field of Marketing, sustainable food systems, ethical consumption, local and organic food, wine consumption..

His recent articles reflect a diverse array of research interests and contributions to the field:

Old age or cognitive decline? Examining the usability of a mobile health app for older Australians

Moral licensing and habits: Do solar households make negligent choices?

It starts at home: non-economic factors influencing consumer acceptance of battery storage in Australia

Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments

Residential Battery Storage–Disruptive Technology, Disjuncture Between Policy And Reality

It starts at home: consumer acceptance of battery storage and response to prosumer models

Beyond positive and negative eWOM: The role of trust propensity and individuation in shaping consumers’ perception of brand image

Rice vs. Wheat: Does staple food consumption pattern affect food waste in Chinese university canteens?

Breda McCarthy Information

University

Position

Lecturer Economics and Marketing College of Business Law & Governance .

Citations(all)

1663

Citations(since 2020)

934

Cited By

1025

hIndex(all)

22

hIndex(since 2020)

17

i10Index(all)

31

i10Index(since 2020)

21

Email

University Profile Page

James Cook University

Google Scholar

View Google Scholar Profile

Breda McCarthy Skills & Research Interests

Marketing

sustainable food systems

ethical consumption

local and organic food

wine consumption.

Top articles of Breda McCarthy

Title

Journal

Author(s)

Publication Date

Old age or cognitive decline? Examining the usability of a mobile health app for older Australians

Informatics for Health and Social Care

Breda McCarthy

Jagdeep Kaur Sabharwal

Shailey Chawla

2024/3/27

Moral licensing and habits: Do solar households make negligent choices?

Breda McCarthy

2024/3/1

It starts at home: non-economic factors influencing consumer acceptance of battery storage in Australia

Environmental Science and Pollution Research

Breda McCarthy

Hongbo Liu

2024/2/27

Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments

Asia Pacific Journal of Marketing and Logistics

Hongbo Liu

Breda McCarthy

2023/4/4

Residential Battery Storage–Disruptive Technology, Disjuncture Between Policy And Reality

Breda McCarthy

2023

It starts at home: consumer acceptance of battery storage and response to prosumer models

Breda McCarthy

Hongbo Liu

2023/6/30

Beyond positive and negative eWOM: The role of trust propensity and individuation in shaping consumers’ perception of brand image

International Journal of Hospitality & Tourism Administration

Pengji Wang

Breda McCarthy

2023/5/27

Rice vs. Wheat: Does staple food consumption pattern affect food waste in Chinese university canteens?

Resources, Conservation and Recycling

Long Qian

Feng Li

Hongbo Liu

Lingen Wang

Breda McCarthy

...

2022/1/1

Shades of sustainability: Who are the buyers and non-buyers of sustainable packaging?

Journal of Food Products Marketing

Breda McCarthy

Pengji Wang

2022/5/4

Sustainable meat consumption intentions: conceptualisation, scale development and validation

British Food Journal

Sadaf Zahra

Breda McCarthy

Taha Chaiechi

2022/3/21

Food waste and associated carbon footprint: evidence from Chinese universities

Ecosystem Health and Sustainability

Long Qian

Qingling Rao

Hongbo Liu

Breda McCarthy

Li Xian Liu

...

2022/12/31

The solar rebound and renewable energy adoption in the Sunshine State

Breda McCarthy

2022

Power to regional households: consumer attitudes towards electricity-saving, the solar rebound and the determinants of rooftop solar adoption

Australasian Journal of Environmental Management

Breda McCarthy

Hongbo Liu

2022/10/2

Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions

Community Empowerment, Sustainable Cities, and Transformative Economies

Breda McCarthy

Pengji Wang

2022

Exploring Sustainable Meat Consumption Intentions in a Pakistani Collectivist Culture: Utilising the Theory of Planned Behaviour

Community Empowerment, Sustainable Cities, and Transformative Economies

Sadaf Zahra

Breda McCarthy

Taha Chaiechi

2022

Renewable energy householders in the sunshine state: Do they perceive a rebound effect?

Journal of Resilient Economies

Breda McCarthy

2022/7/1

Winds of change: engaging with conflicting perspectives in renewable energy

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific

Breda McCarthy

Lynne Eagle

2021

Technology acceptance, social marketing and the design of a mobile health app to support active ageing amongst senior citizens in the asia-pacific region

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific

Shailey Chawla

Jagdeep Kaur Sabharwal

Breda McCarthy

Rene Erhardt

2021

Are the sustainability-oriented skills and competencies of business graduates meeting or missing employers’ needs? Perspectives of regional employers

Australian journal of environmental education

Breda McCarthy

Lynne Eagle

2021/11

To be ethical or to be good? The impact of ‘Good Provider’and moral norms on food waste decisions in two countries

Global Environmental Change

Pengji Wang

Breda McCarthy

Ariadne Beatrice Kapetanaki

2021/7/1

See List of Professors in Breda McCarthy University(James Cook University)