Bonnie Simpson

Bonnie Simpson

Western University

H-index: 12

North America-Canada

About Bonnie Simpson

Bonnie Simpson, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at Western University, specializes in the field of Consumer behavior, sustainability, prosocial, consumer psychology.

His recent articles reflect a diverse array of research interests and contributions to the field:

The dark side of giving: Examining the relationship between the Dark Tetrad and charitable behavior

Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes

Unhealthy food choices in adulthood: The role of childhood financial adversity, situational scarcity, and self-control

Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’

How affective displays and self-construal impact consumers’ generosity

Predicting donation behaviour with the Supernumerary Personality Inventory

Predicting pro-environmental values and behaviors with the supernumerary personality inventory and hope

Making the world a better place: How crowdfunding increases consumer demand for social-good products

Bonnie Simpson Information

University

Position

___

Citations(all)

1879

Citations(since 2020)

1296

Cited By

1052

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

13

i10Index(since 2020)

13

Email

University Profile Page

Western University

Google Scholar

View Google Scholar Profile

Bonnie Simpson Skills & Research Interests

Consumer behavior

sustainability

prosocial

consumer psychology

Top articles of Bonnie Simpson

Title

Journal

Author(s)

Publication Date

The dark side of giving: Examining the relationship between the Dark Tetrad and charitable behavior

Personality and Individual Differences

Bruno Bonfá-Araujo

Bonnie Simpson

Julie Aitken Schermer

2023/7/1

Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes

Journal of Consumer Affairs

R Bret Leary

Rhiannon MacDonnell Mesler

Bonnie Simpson

Matthew D Meng

William Montford

2022/9

Unhealthy food choices in adulthood: The role of childhood financial adversity, situational scarcity, and self-control

Food Quality and Preference

Rhiannon M Mesler

Bonnie Simpson

Zandria-Lynn Bates

Yannic Hinrichs

2022/9/1

Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’

Acta Psychologica

Rhiannon MacDonnell Mesler

Bonnie Simpson

Jennifer Chernishenko

Shreya Jain

Lea H Dunn

...

2022/3/1

How affective displays and self-construal impact consumers’ generosity

Journal of Nonprofit & Public Sector Marketing

Rhiannon MacDonnell Mesler

Bonnie Simpson

2022/10/20

Predicting donation behaviour with the Supernumerary Personality Inventory

Personality and Individual Differences

Christopher Marcin Kowalski

Bonnie Simpson

Julie Aitken Schermer

2021/1/1

Predicting pro-environmental values and behaviors with the supernumerary personality inventory and hope

Personality and Individual Differences

Bonnie Simpson

Meghan Maguire

Julie Aitken Schermer

2021/10/1

Making the world a better place: How crowdfunding increases consumer demand for social-good products

Journal of Marketing Research

Bonnie Simpson

Martin Schreier

Sally Bitterl

Katherine White

2021/4

How co-creation increases employee corporate social responsibility and organizational engagement: The moderating role of self-construal

Journal of Business Ethics

Bonnie Simpson

Jennifer L Robertson

Katherine White

2020/10

See List of Professors in Bonnie Simpson University(Western University)