Billy Sung
Curtin University
H-index: 27
Oceania-Australia
Top articles of Billy Sung
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Evaluating a virtual reality dementia training experience using psychophysiological methods: A randomised controlled study. | Australasian Journal on Ageing | Andrew Stafford Stuart Bender Kiran Parsons Billy Sung | 2024/2/26 |
User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement | Journal of Brand Management | Luke Butcher Billy Sung | 2024/1/20 |
How rarity and exclusivity influence types of perceived value for luxury | Journal of Brand Management | Xujia Wang Billy Sung Ian Phau | 2024/4/18 |
Growers’ perceptions and attitudes towards fungicide resistance extension services | Scientific Reports | Toto Olita Michelle Stankovic Billy Sung Megan Jones Mark Gibberd | 2024/3/21 |
Hitting it out of the park with park personality: Scale development and validation | Journal of Destination Marketing & Management | Vanessa Quintal Billy Sung Matthew Tingchi Liu Chien Van Duong | 2024/3/1 |
How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity | Decision Support Systems | David Sugianto Lie Billy Sung Michelle Stankovic Felix Septianto | 2024/3/1 |
Technology in aged care: a qualitative survey of academic, research, and technology industry professionals | Contemporary Nurse | Katarzyna M Lion Jenny Murfield Deepa Sriram Billy Sung Glenda Cook | 2023/9/3 |
The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness | Journal of Consumer Affairs | Billy Sung Felix Septianto Michelle Stankovic | 2023/1/1 |
Revisiting experiential marketing: a Delphi study | Journal of Brand Management | Andrew Davey Billy Sung Luke Butcher | 2023/5/31 |
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance | Journal of Fashion Marketing and Management: An International Journal | Kevin Teah Billy Sung Ian Phau | 2023/11/7 |
Agency appraisal of emotions and brand trust | European Journal of Marketing | Billy Sung Stephen La Macchia Michelle Stankovic | 2023/7/13 |
The effects of team diversity on promoting sustainable luxury products | Asia Pacific Journal of Marketing and Logistics | Sara Quach Felix Septianto Park Thaichon Billy Sung | 2023/1/1 |
Task type's effect on attitudes towards voice assistants | International Journal of Consumer Studies | Billy Sung Hyunjoo Im Van Chien Duong | 2023/5/4 |
Elevating food perceptions through luxury verbal cues: An Eye-Tracking and electrodermal activity experiment | Australasian Marketing Journal | Billy Sung Luke Butcher Julia Easton | 2023/2 |
Economic sustainability of parks: the Park Visitor ECSI model | Current Issues in Tourism | Vanessa Quintal Mingming Cheng Billy Sung Reyhane Hooshmand | 2023/6/29 |
CSR commitment and consumer situational scepticism of luxury brands: antecedents, moderator and outcomes | International Journal of Ethics and Systems | Kevin Teah Ian Phau Billy Sung | 2023/11/21 |
Attention toward Sustainability in Premium Food Packaging: An Eye-Tracking Study on Red Meat | Reyhane Hooshmand Billy Sung Joo Hee Kim Felix Septianto | 2023/1/1 | |
Let voice assistants sound like a machine: Voice and task type effects on perceived fluency, competence, and consumer attitude | Computers in Human Behavior | Hyunjoo Im Billy Sung Garim Lee Keegan Qi Xian Kok | 2023/4/18 |
The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns | International Journal of Event and Festival Management | Reyhane Hooshmand Billy Sung Kym Jefferies Rob Jefferies Joanna Lin | 2023/1/9 |
Resilience of Agri-Food Supply Chains: Australian Developments After a Decade of Supply and Demand Shocks | Firouzeh Rosa Taghikhah Derek Baker Moe Thander Wynn Michael Billy Sung Stuart Mounter | 2023/6/15 |
Co-Authors
