Benoit Séguin

Benoit Séguin

Ottawa University

H-index: 31

North America-United States

About Benoit Séguin

Benoit Séguin, With an exceptional h-index of 31 and a recent h-index of 23 (since 2020), a distinguished researcher at Ottawa University, specializes in the field of Sport Marketing, Sport Management, Ambush Marketing, Sport Brands.

His recent articles reflect a diverse array of research interests and contributions to the field:

Aligning governance, brand governance and social media strategies for improved organizational performance: a qualitative comparative analysis of national sport organizations

National sport organization governance design archetypes for the twenty-first century

Barriers to youth sport participation in dense urban centres

Decision-Making Processes Used by Canadian National Sport Organization Boards: Differences Between Design Archetypes

Examining board and executive staff perceptions of social media in national sport organizations

CASE STUDIES OF TOGOLESE KARATE FEDERATION" FTK" TOURNAMENTS: LESSONS FROM THE IMPACT AND MANAGEMENT OF EVENTS IN SPORTS ASSOCIATIONS IN TOGO

The sequential-funnel-based focus group design: Adapting the focus group for research in sport management

Canadian sport marketing

Benoit Séguin Information

University

Position

Professor

Citations(all)

2932

Citations(since 2020)

1483

Cited By

2041

hIndex(all)

31

hIndex(since 2020)

23

i10Index(all)

39

i10Index(since 2020)

35

Email

University Profile Page

Ottawa University

Google Scholar

View Google Scholar Profile

Benoit Séguin Skills & Research Interests

Sport Marketing

Sport Management

Ambush Marketing

Sport Brands

Top articles of Benoit Séguin

Title

Journal

Author(s)

Publication Date

Aligning governance, brand governance and social media strategies for improved organizational performance: a qualitative comparative analysis of national sport organizations

Sport, Business and Management: An International Journal

Arthur Lefebvre

Milena M Parent

Marijke Taks

Michael L Naraine

Benoit Séguin

...

2024/1/2

National sport organization governance design archetypes for the twenty-first century

European sport management quarterly

Milena M Parent

Russell Hoye

Marijke Taks

Ashley Thompson

Michael L Naraine

...

2023/7/4

Barriers to youth sport participation in dense urban centres

International Journal of Sport Management and Marketing

Norm O'Reilly

Tony Hernandez

Benoît Séguin

Lance Warwick

Tahereh Hasani

2023

Decision-Making Processes Used by Canadian National Sport Organization Boards: Differences Between Design Archetypes

Journal of Sport Management

Russell Hoye

Milena M Parent

Ashley Thompson

Erik L Lachance

Michael L Naraine

...

2023/8/23

Examining board and executive staff perceptions of social media in national sport organizations

Journal of Global Sport Management

Michael L Naraine

Ashley Thompson

Erik L Lachance

Benoît Séguin

Marijke Taks

...

2022/8/23

CASE STUDIES OF TOGOLESE KARATE FEDERATION" FTK" TOURNAMENTS: LESSONS FROM THE IMPACT AND MANAGEMENT OF EVENTS IN SPORTS ASSOCIATIONS IN TOGO

Jean-Loup Chappelet

Guillaume BODET

Benoit Seguin

Guillaume Bodet

2022/1/6

The sequential-funnel-based focus group design: Adapting the focus group for research in sport management

Journal of Global Sport Management

Gashaw Abeza

Norm O’Reilly

Benoît Séguin

2022/1/2

Canadian sport marketing

Norm O'Reilly

Benoit Seguin

Gashaw Abeza

Michael L Naraine

2022

Good sport governance and design archetype

Good Governance in Sport

Milena M Parent

Russell Hoye

Marijke Taks

Michael L Naraine

Benoît Séguin

2021/10/3

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders' Perspectives.

Sport Marketing Quarterly

François Rodrigue

Gashaw Abeza

Benoit Seguin

Eric MacIntosh

2021/3/1

Good sport governance and design archetypes: One size doesn’t fit all

Milena M Parent

Russell Hoye

Marijke Taks

Michael L Naraine

Benoît Séguin

2021

Team sports brand management

Managing sports teams: Economics, strategy and practice

Guillaume Bodet

Benoit Séguin

2021

Routledge handbook of the Olympic and Paralympic Games

Dikaia Chatziefstathiou

Borja García

Benoit Séguin

2021

Ambush marketing via social media: The case of the three most recent Olympic Games

International Journal of Sport Communication

Gashaw Abeza

Jessica R Braunstein-Minkove

Benoit Séguin

Norm O’Reilly

Ari Kim

...

2020/10/8

The role of social media in the co-creation of value in relationship marketing: A multi-domain study

Journal of Strategic Marketing

Gashaw Abeza

Norm O’Reilly

David Finch

Benoît Séguin

John Nadeau

2020/8/17

Design archetype utility for understanding and analyzing the governance of contemporary national sport organizations

Russell Hoye

Milena M Parent

Marijke Taks

Michael L Naraine

Benoit Seguin

...

2020/8/1

Governance, branding, and social media in Canadian National Sport Organizations

Milena M Parent

Marijke Taks

Benoît Séguin

Michael L Naraine

Russell Hoye

...

2020/5/20

Brand governance practices in Canadian national sport organizations: An exploratory study

European Sport Management Quarterly

Marijke Taks

Benoit Seguin

Michael L Naraine

Ashley Thompson

Milena M Parent

...

2020/1/1

See List of Professors in Benoit Séguin University(Ottawa University)

Co-Authors

H-index: 43
Milena Parent

Milena Parent

University of Ottawa

H-index: 42
Norm O'Reilly

Norm O'Reilly

University of Guelph

H-index: 41
Louise Heslop

Louise Heslop

Carleton University

H-index: 31
Ann Pegoraro

Ann Pegoraro

University of Guelph

H-index: 17
Christian Rouillard

Christian Rouillard

University of Ottawa

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