Behzad Foroughi

About Behzad Foroughi

Behzad Foroughi, With an exceptional h-index of 28 and a recent h-index of 27 (since 2020), a distinguished researcher at I-Shou University, specializes in the field of Marketing, Consumer Behaviour, Services Marketing, Tourism & Hospitality, Information Technologies.

His recent articles reflect a diverse array of research interests and contributions to the field:

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives

Determinants of continuance intention to use food delivery apps: findings from PLS and fsQCA

A practical guide on strategic roadmapping for information and operations technology management: a case study on industry 5.0 transformation

Determinants of travel apps continuance usage intention: extension of technology continuance theory

Reuse intention of augmented reality apps: recreational consciousness as moderator

Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators

Sustainability Reporting, Corporate Reputation, and Firm Performance: Moderating Role of Third-Party Assurance

Behzad Foroughi Information

University

Position

Assistant Professor Department of International Business Administration

Citations(all)

2278

Citations(since 2020)

2216

Cited By

436

hIndex(all)

28

hIndex(since 2020)

27

i10Index(all)

43

i10Index(since 2020)

43

Email

University Profile Page

Google Scholar

Behzad Foroughi Skills & Research Interests

Marketing

Consumer Behaviour

Services Marketing

Tourism & Hospitality

Information Technologies

Top articles of Behzad Foroughi

Title

Journal

Author(s)

Publication Date

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Journal of Consumer Behaviour

Behzad Foroughi

Mohammad Iranmanesh

Mehrbakhsh Nilashi

Morteza Ghobakhloo

Shahla Asadi

...

2024

Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives

Asia-Pacific Journal of Business Administration

Mohammad Iranmanesh

Madugoda Gunaratnege Senali

Behzad Foroughi

Morteza Ghobakhloo

Shahla Asadi

...

2024/4/2

Determinants of continuance intention to use food delivery apps: findings from PLS and fsQCA

International Journal of Contemporary Hospitality Management

Behzad Foroughi

Elaheh Yadegaridehkordi

Mohammad Iranmanesh

Teerachart Sukcharoen

Morteza Ghobakhlo

...

2024

A practical guide on strategic roadmapping for information and operations technology management: a case study on industry 5.0 transformation

Journal of Industrial and Production Engineering

Morteza Ghobakhloo

Mohammad Iranmanesh

Behzad Foroughi

Abderahman Rejeb

Davoud Nikbin

...

2024/3/9

Determinants of travel apps continuance usage intention: extension of technology continuance theory

Current Issues in Tourism

Behzad Foroughi

Siriwaree Sitthisirinan

Mohammad Iranmanesh

Davoud Nikbin

Morteza Ghobakhloo

2024

Reuse intention of augmented reality apps: recreational consciousness as moderator

The Service Industries Journal

Behzad Foroughi

Hathaitip Hongsachart

Shahla Asadi

Mohammad Iranmanesh

Morteza Ghobakhloo

...

2024/2/21

Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators

Electronic Commerce Research and Applications

Madugoda Gunaratnege Senali

Mohammad Iranmanesh

Morteza Ghobakhloo

Behzad Foroughi

Shahla Asadi

...

2024/2/10

Sustainability Reporting, Corporate Reputation, and Firm Performance: Moderating Role of Third-Party Assurance

Corporate Reputation Review

Azlan Amran

Munir A Abbasi

Behzad Foroughi

Vani Tanggamani

2024/4/25

Consumers’ preferences for endoscopes: a discrete choice experiment

International Journal of Pharmaceutical and Healthcare Marketing

Teik-Leong Chuah

Meenchee Hong

Behzad Foroughi

2024

Integrated design of a sustainable waste management system with co-modal transportation network: A robust bi-level decision support system

Journal of Cleaner Production

Erfan Babaee Tirkolaee

Vladimir Simic

Morteza Ghobakhloo

Behzad Foroughi

Shahla Asadi

...

2024/4/10

Factors influencing attitude and intention to use autonomous vehicles in Vietnam: findings from PLS-SEM and ANFIS

Information Technology & People

Mohammad Iranmanesh

Morteza Ghobakhloo

Behzad Foroughi

Mehrbakhsh Nilashi

Elaheh Yadegaridehkordi

2023/8/24

Determinants of environmental, financial, and social sustainable performance of manufacturing SMEs in Malaysia

Sustainable Production and Consumption

Elaheh Yadegaridehkordi

Behzad Foroughi

Mohammad Iranmanesh

Mehrbakhsh Nilashi

Morteza Ghobakhloo

2023/1/1

Determinants of intention to use ChatGPT for educational purposes: Findings from PLS-SEM and fsQCA

International Journal of Human–Computer Interaction

Behzad Foroughi

Madugoda Gunaratnege Senali

Mohammad Iranmanesh

Ahmad Khanfar

Morteza Ghobakhloo

...

2023/6/28

Determinants of intention to use autonomous vehicles: Findings from PLS-SEM and ANFIS

Journal of Retailing and Consumer Services

Behzad Foroughi

Pham Viet Nhan

Mohammad Iranmanesh

Morteza Ghobakhloo

Mehrbakhsh Nilashi

...

2023/1/1

Intelligent automation implementation and corporate sustainability performance: The enabling role of corporate social responsibility strategy

Technology in Society

Morteza Ghobakhloo

Shahla Asadi

Mohammad Iranmanesh

Behzad Foroughi

Muhammad Faraz Mubarak

...

2023/6/19

Determinants of intention to adopt big data and outsourcing among SMEs: organisational and technological factors as moderators

Management Decision

Mohammad Iranmanesh

Kok Hong Lim

Behzad Foroughi

Meen Chee Hong

Morteza Ghobakhloo

2023

Determinants of continuance intention to use gamification applications for task management: an extension of technology continuance theory

The Electronic Library

Behzad Foroughi

Mohammad Iranmanesh

Mahaletchimi Kuppusamy

Yuvaraj Ganesan

Morteza Ghobakhloo

...

2023/5/24

Industry 5.0 implications for inclusive sustainable manufacturing: An evidence-knowledge-based strategic roadmap

Journal of Cleaner Production

Morteza Ghobakhloo

Mohammad Iranmanesh

Behzad Foroughi

Erfan Babaee Tirkolaee

Shahla Asadi

...

2023/9/10

International tourists’ spending on traveling inside a destination: does local happiness matter?

Current Issues in Tourism

Hassan F Gholipour

Reza Tajaddini

Behzad Foroughi

2023/6/18

Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions

International Journal of Sports Marketing and Sponsorship

Jaskirat Singh Rai

Behzad Foroughi

Maher N Itani

Amanpreet Singh

2023/1/9

See List of Professors in Behzad Foroughi University(I-Shou University)

Co-Authors

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