Behcet Yalın Özkara

Behcet Yalın Özkara

Eskisehir Osmangazi Üniversitesi

H-index: 12

Asia-Turkey

About Behcet Yalın Özkara

Behcet Yalın Özkara, With an exceptional h-index of 12 and a recent h-index of 10 (since 2020), a distinguished researcher at Eskisehir Osmangazi Üniversitesi, specializes in the field of information search, consumer behaviour, neuromarketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements

Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study

The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness

Örgütsel Nörobilim Temelinde Hiyerarşik Statünün Acıya Dayalı Empati Üzerindeki Etkisinin Elektroensefalografi (EEG) ve Göz İzleme Yöntemleriyle Belirlenmesi

Investigation of the Effect of Individuals' Empathy Levels on the Perception of Ewom Messages By Electroencephalography (EEG)

Challenges in Testing the Kano Model’s Validity through Computer-Assisted Human Behaviour Analysis

Gelişmeleri kaçırma korkusu (FoMO) ölçeği: Sosyal medya bağlamına uyarlanması ve psikometrik özelliklerinin sınanması

Fear of Missing Out (FoMO) Scale: Adaptation to Social Media Context and Testing its Psychometric Properties

Behcet Yalın Özkara Information

University

Position

___

Citations(all)

1060

Citations(since 2020)

854

Cited By

404

hIndex(all)

12

hIndex(since 2020)

10

i10Index(all)

14

i10Index(since 2020)

11

Email

University Profile Page

Eskisehir Osmangazi Üniversitesi

Google Scholar

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Behcet Yalın Özkara Skills & Research Interests

information search

consumer behaviour

neuromarketing

Top articles of Behcet Yalın Özkara

Title

Journal

Author(s)

Publication Date

Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements

International Review on Public and Nonprofit Marketing

Hazal Duman Alptekin

Nihan Tomris Kucun

Merve Kurt

Behcet Yalin Ozkara

2024/1/23

Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study

Global Knowledge, Memory and Communication

Fatih Çelik

Selçuk Yasin Yıldız

Behcet Yalin Ozkara

Mehmet Safa Çam

Blend Ibrahim

2024/2/9

The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness

Journal of Marketing Theory and Practice

Beyza Aksoy

Ayhan Akpınar

Behçet Yalın Özkara

2023/7/3

Örgütsel Nörobilim Temelinde Hiyerarşik Statünün Acıya Dayalı Empati Üzerindeki Etkisinin Elektroensefalografi (EEG) ve Göz İzleme Yöntemleriyle Belirlenmesi

Umut KOÇ

Hazal DUMAN ALPTEKİN

Nihan KÜÇÜN TOMRİS

Behçet Yalın ÖZKARA

2023

Investigation of the Effect of Individuals' Empathy Levels on the Perception of Ewom Messages By Electroencephalography (EEG)

Hazal Duman Alptekin

Nihan KÜÇÜN TOMRİS

Behçet Yalın ÖZKARA

2023

Challenges in Testing the Kano Model’s Validity through Computer-Assisted Human Behaviour Analysis

Sabina Alina Potra

Hazal Duman Alptekin

Adrian Pugna

Nihan Tomris Küçün

Behçet Yalın Özkara

...

2022/4/25

Gelişmeleri kaçırma korkusu (FoMO) ölçeği: Sosyal medya bağlamına uyarlanması ve psikometrik özelliklerinin sınanması

Psikoloji Çalışmaları

Fatih Çelik

Behçet Yalın Özkara

2022/4/4

Fear of Missing Out (FoMO) Scale: Adaptation to Social Media Context and Testing its Psychometric Properties

STUDIES IN PSYCHOLOGY-PSIKOLOJI CALISMALARI DERGISI

Fatih Celik

BEHÇET ÖZKARA

2022

Is either peripheral detail (s) or central feature (s) easy to mentally process?: EEG examination of mental workload based on construal level theory

Current Psychology

Behcet Yalin Ozkara

Volkan Dogan

2022/8

Tüketici Davranışlarının Elektroensefalografi (EEG) ile İncelenmesi: N200 Potansiyelinin Satın Alma Niyetine Etkisi

Pazarlama Teorisi ve Uygulamaları Dergisi

BEHÇET Özkara

2021

The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes

Journal of Retailing and Consumer Services

Behcet Yalin Ozkara

Richard Bagozzi

2021

The impact of social identity on online game addiction: the mediating role of the fear of missing out (FoMO) and the moderating role of the need to belong

Current Psychology

Hazal Duman

Behcet Yalın Ozkara

2021/9

The neural substrate of schadenfreude: The effects of competition level changes on the processing of pain in others

New Ideas in Psychology

Behcet Yalin Ozkara

2021/8/1

Sigara Paketlerinde Kullanılan Resimlerin Korku Düzeylerinin Sigara Bırakma Davranışı Üzerindeki Etkileri

Optimum Ekonomi ve Yönetim Bilimleri Dergisi

Gamze İLERİ

Behçet Yalın ÖZKARA

2021/1/7

Luxury consumption tendency: conceptualization, scale development and validation

Current Psychology

Volkan Dogan

Behcet Yalin Ozkara

Merve Dogan

2020/6

SOSYAL MEDYA KULLANIM YOĞUNLUĞU İLE SOSYAL MEDYADA ÜNLÜ KULLANIMININ LÜKS TÜKETİM EĞİLİMİNE ETKİSİNDE ELEKTRONİK AĞIZDAN AĞIZA PAZARLAMANIN (eWOM) ROLÜNE YÖNELİK BİR ARAŞTIRMA

Pazarlama ve Pazarlama Araştırmaları Dergisi

Canberk Çetin

MUHAMMET ALİ TİLTAY

Behçet Yalın ÖZKARA

2020

See List of Professors in Behcet Yalın Özkara University(Eskisehir Osmangazi Üniversitesi)