Bartosz W. Wojdynski

Bartosz W. Wojdynski

University of Georgia

H-index: 24

North America-United States

About Bartosz W. Wojdynski

Bartosz W. Wojdynski, With an exceptional h-index of 24 and a recent h-index of 21 (since 2020), a distinguished researcher at University of Georgia, specializes in the field of Media Psychology, Eye Tracking, Digital Journalism, Native Advertising, Human-Computer Interaction.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using an extended post-acceptance framework to examine consumer adoption of fintech

Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility

Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms

Living at the speed of mobile: How users evaluate social media news posts on smartphones

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers

Image framing, emoticons, and sharing intention for health-related posts on Facebook

How multitasking during video content decreases ad effectiveness: The roles of task relevance, video involvement, and visual attention

Television Infographics as Orienting Response: An Eye-Tracking Study of the Role of Visuospatial Attention in Processing of Television News

Bartosz W. Wojdynski Information

University

Position

Associate Professor

Citations(all)

3042

Citations(since 2020)

2545

Cited By

1464

hIndex(all)

24

hIndex(since 2020)

21

i10Index(all)

34

i10Index(since 2020)

31

Email

University Profile Page

Google Scholar

Bartosz W. Wojdynski Skills & Research Interests

Media Psychology

Eye Tracking

Digital Journalism

Native Advertising

Human-Computer Interaction

Top articles of Bartosz W. Wojdynski

Title

Journal

Author(s)

Publication Date

Using an extended post-acceptance framework to examine consumer adoption of fintech

International Journal of Bank Marketing

Jia Qi

Swarn Chatterjee

Sheri Worthy

Keith Herndon

Bartosz Wojdynski

2024/1/9

Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility

Digital Journalism

Ivanka Pjesivac

Bartosz W Wojdynski

Matthew T Binford

Jihoon Kim

Keith L Herndon

2023

Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms

Journal of Interactive Advertising

Eva A Van Reijmersdal

Eline Brussee

Nathaniel Evans

Bartosz W Wojdynski

2023/4/3

Living at the speed of mobile: How users evaluate social media news posts on smartphones

Communication Research

Kate Keib

Bartosz W Wojdynski

Camila Espina

Jennifer Malson

Brittany Jefferson

...

2022/10

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers

Jihoon Jay Kim

Taeyeon Kim

Bartosz W Wojdynski

Hyoyeun Jun

2022/7/1

Image framing, emoticons, and sharing intention for health-related posts on Facebook

Cyberpsychology, Behavior, and Social Networking

Yen-I Lee

Bartosz Wojdynski

Kate Keib

Brittany N Jefferson

Jennifer Malson

...

2022/2/1

How multitasking during video content decreases ad effectiveness: The roles of task relevance, video involvement, and visual attention

Journal of Promotion Management

Shuoya Sun

Bartosz Wojdynski

Matthew T Binford

Charan Ramachandran

2022/1/2

Television Infographics as Orienting Response: An Eye-Tracking Study of the Role of Visuospatial Attention in Processing of Television News

Electronic News

Ivanka Pjesivac

Bartosz W Wojdynski

Nicholas Geidner

2021/12

Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising

Journal of Information Technology & Politics

Matthew T Binford

Bartosz W Wojdynski

Yen-I Lee

Shuoya Sun

Andrea Briscoe

2021/2/15

An introduction to the special issue on native and covert advertising formats

Nathaniel J Evans

Bartosz Wojdynski

2020/1/2

LABEL LITERACY: HOW CONSUMERS ACTUALLY INTERPRET COVERT ADVERTISING DISCLOSURES

American Academy of Advertising. Conference. Proceedings (Online)

Bartosz W Wojdynski

Laura M Hudgens

Marilyn Primovic

Nah Ray Han

Taeyeon Kim

...

2020

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Journalism

Michelle A Amazeen

Bartosz W Wojdynski

2020/12

Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned

Vaccine

Glen J Nowak

Nathaniel J Evans

Bartosz W Wojdynski

Sun Joo Grace Ahn

Maria E Len-Rios

...

2020/1/29

The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising

Bartosz W Wojdynski

Nathaniel J Evans

2020/1/2

See List of Professors in Bartosz W. Wojdynski University(University of Georgia)

Co-Authors

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