Bart Lariviere

Bart Lariviere

Katholieke Universiteit Leuven

H-index: 24

Europe-Belgium

About Bart Lariviere

Bart Lariviere, With an exceptional h-index of 24 and a recent h-index of 22 (since 2020), a distinguished researcher at Katholieke Universiteit Leuven, specializes in the field of Service Management, Service Marketing, Modeling, Digital Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The transformative potential of AI-enabled personalization across cultures

Smart Wearables as Friends or Foes? Engaging Boundary spanning Employees along Smart Journeys

The more extroverted the better? Unraveling the complex relationship between service robots' personality and the service robot experience

Embarking on a smart journey–Engaging Frontline Employees as boundary spanners in smart service systems

Pathways to service system smartness for firms

RATZ 2.0: slimme brillen in de thuiszorg

Piloting personalization research through data-rich environments: a literature review and future research agenda

Marketing: The Fundamentals

Bart Lariviere Information

University

Position

Associate Professor of Marketing at

Citations(all)

4130

Citations(since 2020)

2433

Cited By

2623

hIndex(all)

24

hIndex(since 2020)

22

i10Index(all)

28

i10Index(since 2020)

25

Email

University Profile Page

Katholieke Universiteit Leuven

Google Scholar

View Google Scholar Profile

Bart Lariviere Skills & Research Interests

Service Management

Service Marketing

Modeling

Digital Marketing

Top articles of Bart Lariviere

Title

Journal

Author(s)

Publication Date

The transformative potential of AI-enabled personalization across cultures

Khalid Mehmood

Katrien Verleye

Arne De Keyser

Bart Larivière

2023

Smart Wearables as Friends or Foes? Engaging Boundary spanning Employees along Smart Journeys

Bieke Henkens

Katrien Verleye

Bart Larivière

Martin Mende

2023

The more extroverted the better? Unraveling the complex relationship between service robots' personality and the service robot experience

Psychology & Marketing

Changxu Li

Bart Larivière

2023/9/23

Embarking on a smart journey–Engaging Frontline Employees as boundary spanners in smart service systems

Bieke Henkens

Katrien Verleye

Bart Larivière

Martin Mende

2023

Pathways to service system smartness for firms

Journal of Service Research

Bieke Henkens

Katrien Verleye

Bart Larivière

Helen Perks

2023/11

RATZ 2.0: slimme brillen in de thuiszorg

Bieke Henkens

Katrien Verleye

Bart Larivière

2023

Piloting personalization research through data-rich environments: a literature review and future research agenda

Khalid Mehmood

Katrien Verleye

Arne De Keyser

Bart Larivière

2023/4/13

Marketing: The Fundamentals

Sara Leroi-Werelds

Katrien Verleye

Arne De Keyser

Maggie Geuens

Klaas Verbeken

...

2023

Smart Wearables as Friends or Foes? Engaging Employees along Smart Journeys

Katrien Verleye

Bart Larivière

Bieke Henkens

2023

Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-Level, Longitudinal, Cross-Industry Examination

Journal of Service Research

Timothy Keiningham

Lerzan Aksoy

Alexander Buoye

An Yan

Forrest V Morgeson III

...

2023/12/14

The transformative potential of personalization in a data rich world

Khalid Mehmood

Katrien Verleye

Arne De Keyser

Bart Larivière

2022

Role of social and app-related factors in behavioral engagement with mHealth for improved well-being among chronically ill patients: scenario-based survey study

JMIR mHealth and uHealth

Freek Van Baelen

Melissa De Regge

Bart Larivière

Katrien Verleye

Sam Schelfout

...

2022/8/26

People–planet–profits for a sustainable world: Integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms

Journal of Service Management

Bart Larivière

Edith G Smit

2022/4/22

Regenerative Service Interactions: An Empirical Summary of Twenty Years of Service Rapport Research

Yves Van Vaerenbergh

Chiara Orsingher

Janina Garbas

S Haager

Eline Hottat

...

2021

The smartness highway: four roads of configurations, value propositions, and customer logics

Bieke Henkens

Katrien Verleye

Bart Larivière

Helen Perks

2021

The Unintended Consequences of Attitudinal Word-of-Mouth Drivers

Timothy L Keiningham

Roland T Rust

Bart Larivière

Lerzan Aksoy

Luke Williams

2021/9/27

Smartness configurations and value propositions towards customers

Bieke Henkens

Katrien Verleye

Bart Larivière

Helen Perks

2021

The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems

International journal of research in marketing

Bieke Henkens

Katrien Verleye

Bart Larivière

2021/6/1

How and why businesses invest in smartness: a battle or not?

Bieke Henkens

Katrien Verleye

Bart Larivière

Helen Perks

2021

Implications of customer participation in outsourcing non-core services to third parties

Journal of Service Management

Kaat De Pourcq

Katrien Verleye

Bart Lariviere

Jeroen Trybou

Paul Gemmel

2021/4/27

See List of Professors in Bart Lariviere University(Katholieke Universiteit Leuven)