Barbara Czarnecka
London South Bank University
H-index: 13
Europe-United Kingdom
Top articles of Barbara Czarnecka
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Edible High Town: Assessing the value of urban community gardens in multicultural towns. | Barbara Czarnecka Konni Deppe | 2023/4/25 | |
Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK | Plos one | Katherine Baxter Barbara Czarnecka Bruno Schivinski Maria Rita Massaro | 2022/10/27 |
The effectiveness of gendered wording in health promotion leaflet - exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada. | B Czarnecka K Baxter D Basil C. Guzman F | 2022/7 | |
Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model | Journal of Product & Brand Management | Bruno Schivinski Nicolas Pontes Barbara Czarnecka Wen Mao Jennifer De Vita | 2022/3/8 |
Antecedents of Multicultural Identity: The Role of Stereotypes and Need for Cognitive Closure | Academy of Management Proceedings | Ademola Ajeyomi Karin S Moser Barbara Czarnecka | 2022 |
Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours-the effectiveness of local versus … | The International Congress on Public and Nonprofit Marketing | B Czarnecka K. Baxter | 2022 |
Variation in the timing of Covid-19 communication across universities in the UK | PLOS ONE | Czarnecka B Quiroz Flores A Liza F Quteineh H | 2021/2/16 |
Individualism/collectivism and perceived consumer effectiveness: the moderating role of global-local identities in a post-transitional European economy | Journal of Consumer Behaviour | Barbara Czarnecka Bruno Schivinski | 2021 |
Why do students dislike research methods modules and what to do about it? | B Czarnecka M Massaro | 2021 | |
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers | International Journal of Bank Marketing | Barbara Czarnecka Emmanuel Mogaji | 2020 |
What Is an “Ethnic Group” in Ordinary People’s Eyes? Different Ways of Understanding It Among American, British, Mexican, and Polish Respondents | Cross-cultural Research | Tomasz Julkowski Katarzyna Hamer Sam McFarland Barbara Czarnecka Agnieszka Golinska Liliana Manrique Cadena | 2020 |
Marketing communications | Lynne Eagle Barbara Czarnecka Stephan Dahl Jenny Lloyd | 2020/9/22 | |
How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture | Journal of Consumer Behaviour | B Czarnecka B Schivinski S Keles | 2020/4/29 |
Co-Authors
